Merchant management method and device, electronic equipment and storage medium
1. A merchant management method is applied to an e-commerce platform side, and is characterized by comprising the following steps:
acquiring a corresponding merchant list and corresponding dimension information based on adaptive industry parameters set by the e-commerce platform;
acquiring merchant data information in the corresponding merchant list;
putting the data information of the merchant into a calculation analysis model of a corresponding dimension to obtain a score value corresponding to the current dimension of the merchant;
and calculating the final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
2. The merchant management method of claim 1, wherein the merchant data information includes merchant fit industry, merchant order amount, customer rating, chargeback amount, and platform dependency.
3. The merchant management method according to claim 1, wherein the computational analysis model of the corresponding dimension includes a corresponding relationship between merchant data values and score values of the current dimension;
and obtaining the score value corresponding to the merchant in the current dimension according to the corresponding relation.
4. The merchant management method of any of claims 1-3, further comprising:
setting a credit calculation period of the merchant, and automatically updating the credit score of the merchant at intervals.
5. The merchant management method of any of claims 1-3, further comprising:
and responding to a search instruction which is input by the user side and comprises adaptive industry parameters, sequencing the corresponding merchant list according to the final credit score, and sending the merchant list to the user side for display.
6. A merchant management arrangement, comprising:
the acquisition module is used for acquiring a corresponding merchant list and corresponding dimension information based on the adaptive industry parameters set by the e-commerce platform terminal;
the acquisition module is used for acquiring merchant data information in the corresponding merchant list;
the dimension score calculation module is used for putting the merchant data information into a calculation analysis model of a corresponding dimension to obtain a score of the merchant corresponding to the current dimension;
and the credit score calculation module is used for calculating the final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
7. The merchant management arrangement of claim 6, further comprising:
and the updating module is used for setting a merchant credit calculation period and automatically updating the merchant credit score at intervals.
8. The merchant management arrangement of claim 6, further comprising:
and the sending module is used for responding to a search instruction which is input by the user side and comprises adaptive industry parameters, sequencing the corresponding merchant list according to the final credit score, and sending the merchant list to the user side for displaying.
9. An electronic device comprising a processor and a memory;
the processor is configured to execute a computer program stored in the memory to implement the merchant management method of any of claims 1 to 5.
10. A computer-readable storage medium having stored thereon at least one instruction which, when executed by a processor, implements a merchant management method as defined in any one of claims 1 to 5.
Background
With the continuous penetration of business and the growing demand of users, the e-commerce platform accesses a plurality of merchant data from a plurality of channels. However, due to the limitation of the screen of the mobile phone end, a plurality of merchants which can match the requirements of the user need to be displayed in pages. Through user behavior data analysis, the user rarely finds out the service merchant accurately through the page turning function. The merchant with the matched first page can obtain the order even if the service quality is bad, and the merchant with the matched second page cannot enter the visual range of the user even if the service quality is good.
Thus, current e-commerce platforms forego forward direction on merchant behavior and ignore the user's implicit quality of service requirements.
Disclosure of Invention
The invention provides a merchant management method and device, electronic equipment and a storage medium, and aims to solve the problems.
In a first aspect, an embodiment of the present invention provides a merchant management method, applied to an e-commerce platform, including: acquiring a corresponding merchant list and corresponding dimension information based on adaptive industry parameters set by the e-commerce platform; acquiring merchant data information in the corresponding merchant list; putting the data information of the merchant into a calculation analysis model of a corresponding dimension to obtain a score value corresponding to the current dimension of the merchant; and calculating the final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
In some embodiments, the merchant data information includes an adapted industry of the merchant, a merchant order amount, a customer rating, a chargeback amount, and a platform dependency.
In some embodiments, the computational analysis model of the corresponding dimension includes a corresponding relationship between merchant data values and score values of the current dimension; and obtaining the score value corresponding to the merchant in the current dimension according to the corresponding relation.
In some embodiments, the merchant management method further comprises: setting a credit calculation period of the merchant, and automatically updating the credit score of the merchant at intervals.
In some embodiments, the merchant management method further comprises: and responding to a search instruction which is input by the user side and comprises adaptive industry parameters, sequencing the corresponding merchant list according to the final credit score, and sending the merchant list to the user side for display.
In a second aspect, an embodiment of the present invention provides a merchant management apparatus, including: the acquisition module is used for acquiring a corresponding merchant list and corresponding dimension information based on the adaptive industry parameters set by the e-commerce platform terminal; the acquisition module is used for acquiring merchant data information in the corresponding merchant list; the dimension score calculation module is used for putting the merchant data information into a calculation analysis model of a corresponding dimension to obtain a score of the merchant corresponding to the current dimension; and the credit score calculation module is used for calculating the final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
In some embodiments, the merchant management arrangement further comprises: and the updating module is used for setting a merchant credit calculation period and automatically updating the merchant credit score at intervals.
In some embodiments, the merchant management arrangement further comprises: and the sending module is used for responding to a search instruction which is input by the user side and comprises adaptive industry parameters, sequencing the corresponding merchant list according to the final credit score, and sending the merchant list to the user side for displaying.
In a third aspect, an embodiment of the present invention provides an electronic device, where the electronic device includes a processor and a memory, and the processor is configured to execute a computer program stored in the memory to implement the merchant management method according to the embodiment of the present invention.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, where at least one instruction is stored, and when executed by a processor, the at least one instruction implements a merchant management method according to an embodiment of the present invention.
The merchant management method and device, the electronic equipment and the storage medium disclosed by the embodiment of the invention realize three-dimensional evaluation on merchant credit through multi-dimensional three-dimensional evaluation, namely match with the search condition of a user and meet the implicit requirement of the user on service experience, so that a well-served merchant is promoted to enter the visual range of the user, and the behavior of the merchant is guided positively. In addition, the invention supports the definition of the platform on the scoring dimensionality, supports the weight configuration of the platform on the scoring of the dimensionality, supports the platform to make different scoring dimensionalities for different industries, supports the platform plug-in type replacement scoring algorithm and supports the periodic updating and system intervention setting of the merchant credit, thus the invention is suitable for the merchant credit management of different industries and different periods.
Drawings
FIG. 1 is a process flow diagram of a merchant management method in accordance with an embodiment of the invention;
FIG. 2 is a schematic structural diagram of a merchant management apparatus according to an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of a merchant management device according to another embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a merchant management device according to yet another embodiment of the invention;
fig. 5 is a schematic block diagram of a system configuration of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The embodiment of the disclosure can be applied to various electronic business service platforms, such as a car owner service platform, a takeaway service platform, a fitness service platform and other life service platforms. For example, for the owner service platform, the current owner platform performs sorting and paging display on merchant data according to the distance of an owner or whether a preference exists or not and other single indexes; however, the owner platform is a service scenario based on the subscriber line service, and is sensitive to a distance range, may not be sensitive to an accurate distance, and is sensitive to the preference, but the preference is likely to be offset by the distance length, so that it is difficult for a user to accurately match to the most appropriate service merchant through a single index.
Therefore, the embodiment of the invention discloses a merchant management method applied to an e-commerce platform, which provides a comprehensive sequencing paging scheme, introduces a multi-dimensional scoring system, supports the platform to configure scoring dimensions, scoring weight of the dimensions and scoring algorithm of different industries, and realizes three-dimensional evaluation on merchant credit, namely matching search conditions of users and meeting implicit requirements of the users on service experience.
Fig. 1 is a process flow diagram of a merchant management method according to an embodiment of the invention. As shown in fig. 1, the merchant management method of this embodiment includes:
step S101, acquiring a corresponding merchant list and corresponding dimension information based on adaptive industry parameters set by the e-commerce platform;
step S102, collecting merchant data information in the corresponding merchant list;
step S103, putting the merchant data information into a calculation analysis model of a corresponding dimension to obtain a score value corresponding to the merchant in the current dimension;
and step S104, calculating the final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
In some embodiments, the e-commerce platform may access numerous merchant data from multiple channels, and these merchants may be categorized for display according to the industry of the adaptation. For example, on the car owner service platform, the adaptation industry may be divided into car washing, maintenance, refueling, maintenance, car beauty, etc., but most of the accessed car service merchants cannot provide all the industry services, but only provide some of them, so in step S101 of this embodiment, based on the set adaptation industry parameters, a merchant list providing the "adaptation industry" service can be screened out.
The merchant generates merchant data information corresponding to the business activities of the merchant in the platform business process, such as order amount, order amount and customer evaluation of the merchant on the e-commerce platform. Therefore, in step S102 of the embodiment of the present application, the collected merchant data information in the corresponding merchant list includes, in addition to the adaptive industry information, information that can embody the merchant reputation, such as the merchant order amount, the customer evaluation, the chargeback amount, the platform dependency, and the like, which are also dimension information used for evaluating the merchant reputation.
In the embodiment of the invention, the input value of the calculation analysis model is the value of certain dimension information included in the merchant data information, the output value is the score of the corresponding dimension, and the higher the score is, the higher the credit degree of the merchant on the dimension is indicated. The score is a quantitative embodiment of the credit degree of the merchant and is also a basis for directly judging the comprehensive service ranking of the merchant. Therefore, in step S103 of the embodiment of the present invention, the numerical values of different dimensions included in the merchant data information are respectively put into the calculation analysis models of corresponding dimensions, so as to obtain a plurality of score values corresponding to different dimensions of the merchant.
In the embodiment of the present invention, since the service types corresponding to each adaptation industry are different, the weights of different dimensions should be different for the user's requirements for different services. Therefore, after obtaining a plurality of score values corresponding to different dimensions of the merchant, the score values of all the dimensions are calculated again by using the set weights of the different dimensions, and the final credit score of the merchant is obtained. The final credit score of the merchant is a basis for directly judging the comprehensive service ranking of the merchant, and is a basis for sequencing the corresponding merchant list according to the final credit score and displaying the merchant list at the user terminal in response to a search instruction input by the user terminal.
In the embodiment of the present invention, in order to implement a process of calculating the reputation score of a merchant in real time in steps S101 to S104 and obtain the latest ranking of the merchant reputation according to the continuous update of the data information of the merchant, the embodiment of the present invention further includes setting a merchant reputation calculation period and automatically updating the reputation score of the merchant at intervals. For example, the change of the merchant address, the modification of the merchant evaluation or the adjustment of the merchant order price affect the score values corresponding to the dimensions, and further affect the overall reputation score of the merchant.
In the process of implementing steps S101-S104 of the embodiment of the present invention, a series of parameters such as an adapted industry parameter, dimension information, merchant data information, a computational analysis model, a score corresponding to a current dimension, a set dimension weight, and a merchant final reputation score may be stored in the e-commerce platform server in the form of a data table. For example:
1) dimension registry
The dimension registry is a table for registering the dimension of a certain adaptive industry, and comprises the following steps:
[ ID ]: dimension identification
[ name ]: dimension name
[ code ]: dimension coding
[ INDUSRY ]: adaptation industry
[ comment ] to: remarks for note
[ permantage ]: weight of
Calculating processing bean
(calculate _ period) calculation period
In the dimension registry, "[ name ]: dimension name "represents a dimension, such as" merchant order price "or" platform dependency ", etc.; "[ INDUSRY ]: the adaptation industry represents a specific service item, such as the service industries of 'car washing, maintenance, refueling, maintenance, car cosmetology' and the like, which are mentioned in the foregoing examples; "[ percent ]: weight "represents the weight of the dimension that is set when the final merchant reputation value is calculated; "calculate _ bean" the computational processing bean "represents the computational analysis model used for the dimension; "calculate _ period" represents the calculation period of the merchant reputation.
In the registry, the user can modify "[ percentage ] according to the actual situation of different stages: the merchant management method can support the definition of a platform on scoring dimensionality, the weight configuration of the platform on scoring the dimensionality, the establishment of different scoring dimensionalities by the platform on different industries, the periodic updating and system intervention setting of merchant reputation and the like.
2) Dimension parameter table
The dimension parameter table can be regarded as an analysis calculation model, and an analysis algorithm is stored for calculating the score of a certain dimension, and comprises the following steps:
[ ID ]: parameter identification
[ dimensional _ id ]: dimension identification
[ name ]: parameter name
[ code ]: parameter coding
[ value ]: parameter value
[ prefix _ value ]: pre-value of parameter
[ postfix _ value ]: post-parametric value
(calculate _ type): computing method
[ Result _ value ]: result value
In the dimension parameter table, parameter values are values of corresponding dimensions and can be obtained from merchant data information, pre-parameter values and post-parameter values are set two parameter thresholds, a calculation mode is also a model algorithm, and a score value [ Result _ value ] of the dimension is obtained according to the model algorithm. In some embodiments, the computational analysis model includes a correspondence of merchant data values for the current dimension to score scores; and obtaining the score value corresponding to the merchant in the current dimension according to the corresponding relation. For example, in a specific embodiment, for the dimension parameter "dependency on platform", the set calculation analysis model is: according to the parameter of 'monthly order quantity' in the collected merchant data information, if the monthly order quantity is 0, the dependence on the platform is 0; the monthly order quantity is 1-10, and the dependence on the platform is 1; wherein the dimension of "dependency on platform" is 10% of the weight in the reputation evaluation index (which can be set in the "weight" parameter of the dimension registry).
In an embodiment of the present invention, the computational analysis model also supports user modifications, such as modifying "[ prefix _ value ]: parameter pre-value "," [ postfix _ value ]: parameter post value "and" [ calculate _ type ]: calculation mode ", etc.
3) Analysis operation recording table
[ ID ]: record identification
[ INDUSRY ]: industry
[ dimensional _ id ]: dimension identification
[ analyze _ num ]: number of analysis strips
[ begin _ time ]: starting time
End _ time): end time
The analysis operation record table is used for recording the grading process of the subdivided dimensionality of the merchant, such as the analysis starting time, the analysis ending time, the analysis number and other information of a certain dimensionality, and is stored as data of the intermediate analysis process so as to be convenient for later inquiry.
4) Merchant reputation master table
[ id ]: reputation identification
[ company _ id ]: merchant identification
[ INDUSRY ]: trade company industry
[ goodwill _ score ]: reputation score
[ analyze _ time ]: analysis time
The merchant reputation master table is used for recording the historical record of each analysis result of the merchant, such as the analysis time and the like.
The "reputation score" is the merchant's final reputation score.
5) Merchant reputation statement
[ id ]: reputation identification
[ company _ id ]: merchant identification
[ INDUSRY ]: trade company industry
[ dimensional _ id ]: dimension identification
[ goodwill _ score ]: reputation score
[ analyze _ time ]: analysis time
[ valid ]: whether it is currently active
The merchant reputation detail table is used for recording the historical record of each analysis result of each dimension of the merchant, such as the analysis time and the like.
6) Merchant data sheet
[ X ]: merchant data
[ goodwill _ score ]: reputation score
The merchant data table is acquired merchant data information, and comprises merchant data information corresponding to the business activities of the merchant in the platform business process, such as merchant order amount, customer evaluation, order refund amount, platform dependency degree and the like of the merchant on the e-commerce platform.
The "reputation score" is the merchant's final reputation score.
In some embodiments, the dimension registry, the dimension parameter table, the analysis operation record table, the merchant reputation master table, the merchant reputation detail table, and the merchant data table may be located in a server of the e-commerce platform in the form of memories, and these memories are all writable and readable memories to support setting and modification of parameters such as a user on a scoring dimension, weight configuration of a dimension score, and periodic update of a merchant reputation.
The merchant management method disclosed in the above embodiment performs periodic calculation and update according to a calculation period [ calculated _ period ] set in the dimension registry. Meanwhile, in response to a search instruction which is input by the user side and comprises adaptive industry parameters, the corresponding merchant lists can be sorted according to the final credit scores and sent to the user side for display. The user side may refer to an electronic device, such as a mobile phone, a tablet computer, a notebook computer, a wearable device, and the like, which can run an application program and display the application program to a user for viewing.
The merchant management method disclosed by the embodiment of the invention realizes three-dimensional evaluation on the merchant credit through multi-dimensional three-dimensional evaluation, namely, the merchant credit is matched with the search condition of a user and the implicit requirement of the user on service experience is met, so that a well-served merchant is promoted to enter the visual range of the user and the merchant behavior is guided positively. In addition, the invention supports the definition of the platform on the scoring dimensionality, supports the weight configuration of the platform on the scoring of the dimensionality, supports the platform to make different scoring dimensionalities for different industries, supports the platform plug-in type replacement scoring algorithm and supports the periodic updating and system intervention setting of the merchant credit, thus the invention is suitable for the merchant credit management of different industries and different periods.
Based on the same inventive concept, the embodiment of the present application further provides a merchant management apparatus, which may be used to implement the merchant management method described in the foregoing embodiment, as described in the following embodiments. Because the principle of the merchant management device for solving the problem is similar to the merchant management method of the above embodiment, the merchant management device may be implemented by the merchant management method, and repeated details are not repeated. As used hereinafter, the terms "device," "unit," or "module" may refer to a combination of software and/or hardware that implements a predetermined function. While the system described in the embodiments below is preferably implemented in software, implementations in hardware, or a combination of software and hardware are also possible and contemplated.
Referring to fig. 2, an embodiment of the present application provides a merchant management apparatus, including: an obtaining module 201, configured to obtain a corresponding merchant list and corresponding dimension information based on the adaptive industry parameter set by the e-commerce platform; the acquisition module 202 is configured to acquire merchant data information in the corresponding merchant list; the dimension score calculation module 203 is configured to put the merchant data information into a calculation analysis model of a corresponding dimension, so as to obtain a score corresponding to the merchant in the current dimension; and the credit score calculation module 204 is configured to calculate a final credit score of the merchant according to the set dimension weight and the score scores corresponding to different dimensions.
Referring to fig. 3, an embodiment of the present application provides a merchant management apparatus further including: and the updating module 205 is used for setting a merchant reputation calculation period and automatically updating the merchant reputation score at intervals.
Referring to fig. 4, an embodiment of the present application provides a merchant management apparatus further including: and the sending module 206 is configured to, in response to a search instruction including the adapted industry parameter input by the user side, sort the corresponding merchant list according to the final reputation score, and send the ranked merchant list to the user side for display.
In terms of hardware, the present application further provides an embodiment of an electronic device for implementing all or part of contents in the merchant management apparatus, where the electronic device specifically includes the following contents:
a Processor (Processor), a Memory (Memory), a communication Interface (Communications Interface) and a bus; the processor, the memory and the communication interface complete mutual communication through the bus; the communication interface is used for realizing information transmission between the merchant management device and relevant equipment such as a core service system, a user terminal, a relevant database and the like; the logic controller may be a desktop computer, a tablet computer, a mobile terminal, and the like, but the embodiment is not limited thereto. In this embodiment, the logic controller may be implemented with reference to the embodiment of the merchant management method and the embodiment of the merchant management apparatus in the embodiments, and the contents thereof are incorporated herein, and repeated descriptions are omitted.
In practical applications, part of the merchant management method may be executed on the electronic device side as described above, or all operations may be performed in the client device. The selection may be specifically performed according to the processing capability of the client device, the limitation of the user usage scenario, and the like. This is not a limitation of the present application. The client device may further include a processor if all operations are performed in the client device.
Fig. 5 is a schematic block diagram of a system configuration of an electronic device according to an embodiment of the present application. As shown in fig. 5, the electronic device may include a central processor 51 and a memory 52; the memory 52 is coupled to the central processor 51. Notably, this FIG. 5 is exemplary; other types of structures may also be used in addition to or in place of the structure to implement telecommunications or other functions.
In another embodiment, the merchant management device may be configured separately from the central processor 51, for example, the merchant management device may be configured as a chip connected to the central processor 51, and the function of the merchant management device is realized by the control of the central processor 51.
The memory 52 may be, for example, one or more of a buffer, a flash memory, a hard drive, a removable media, a volatile memory, a non-volatile memory, or other suitable device. The memory 52 may store the above-mentioned information related to the instructions, and may further store a program for executing the related information, as well as the dimension registration table, the dimension parameter table, the analysis operation record table, the merchant reputation master table, the merchant reputation detail table, the merchant data table, and the like mentioned in the above embodiments. Also, the central processor 51 may execute the program stored in the memory 52 to realize information storage or processing, or the like.
The merchant management method and device, the electronic equipment and the storage medium disclosed by the embodiment of the invention realize three-dimensional evaluation on merchant credit through multi-dimensional three-dimensional evaluation, namely match with the search condition of a user and meet the implicit requirement of the user on service experience, so that a well-served merchant is promoted to enter the visual range of the user, and the behavior of the merchant is guided positively. In addition, the invention supports the definition of the platform on the scoring dimensionality, supports the weight configuration of the platform on the scoring of the dimensionality, supports the platform to make different scoring dimensionalities for different industries, supports the platform plug-in type replacement scoring algorithm and supports the periodic updating and system intervention setting of the merchant credit, thus the invention is suitable for the merchant credit management of different industries and different periods.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (devices), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The principle and the implementation mode of the invention are explained by applying specific embodiments in the invention, and the description of the embodiments is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
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