Simulation teaching system and method for hotel operation management
1. A hotel operation management simulation teaching system is characterized by comprising: the teacher management module, the student management module and the decision engine module;
the teacher management module comprises a course management submodule, a first decision management submodule, a first result query submodule, a case management submodule and a reading management submodule;
the student management module comprises a second decision management submodule, a second result query submodule and a reading material submodule;
the course management submodule is used for acquiring a first parameter;
the first decision management submodule is used for storing a first parameter;
the first result query submodule is used for acquiring decision data of the second decision management submodule;
the decision data of the second decision comprises the room price of the current round, the preset room price of the next round, a sales promotion mode, the sales cost and the catering price;
and the decision engine module acquires a round experiment result based on the first parameter and the second parameter.
2. The system of claim 1, wherein the first parameters include market demand change, number and type of competing hotels, hotel room and meal size and cost, and number of experimental backhaul gambling.
3. A hotel operation management simulation teaching method using the hotel operation management simulation teaching system of claim 2, specifically comprising the steps of:
obtaining game times and judging whether the game times are within the experimental backhaul game times;
if yes, playing the game;
if not, the game is quitted.
4. The method of claim 3, wherein said step of playing a game comprises:
the first decision management submodule acquires a first parameter, and the second decision management submodule acquires decision data of the second decision management submodule;
and based on the first parameter acquired by the first decision management submodule and the decision data acquired by the second decision management submodule, the decision engine module acquires a round experimental result, and the game times are added together to re-execute the game acquisition times and judge whether the game times are within the experimental backhaul game times.
5. The method of claim 4, wherein the hotel room and meal size and cost are determined using the following formula
y=a+bx;
Number of meals served
a is the number of meals a non-living store guests have
b is the average number of times of eating by each guest
x is the total number of people.
6. The method of claim 4, wherein the round experimental results include daily room sales volume, rental rate, daily average room price, sales revenue, rentable room average revenue, daily margin contribution, cumulative room sales volume, cumulative rental rate, cumulative daily average room price, cumulative sales revenue, cumulative margin contribution, and target net profit.
Background
With the increasing frequency of business activities and the continuous rise of tourism industry, the living standard of people is rapidly improved, and hotels as important places of business and entertainment activities are receiving more and more social attention. The hotel management professional will become a hot professional in the future, and the professional talents for hotel management will also be more robbed. However, the traditional hotel management mode is no longer applicable, and in the modern hotel management with the increasing popularization of the internet and the inevitable information formation, people with both theoretical literacy and modern management experience are required.
At present, class modification is performed as well as fierce, and from the view of actual operation effect, a teaching mode taking task driving and project guiding as guidance obtains a better effect in the teaching of the industrial and scientific major, but in the management major taking implicit knowledge and variable as the leading factors, the real task and real project are difficult to be realized in the major due to the influence factor of social environment. Particularly, in the process of culturing talents in hotel management professions, the phenomena of emphatic skills and light management generally exist, so that the culture level of students is low, the sustainable development capability is poor, and the loss of industrial personnel is serious.
Therefore, based on the problems, the simulation teaching system and the simulation teaching method for hotel operation management are provided, which enable students to learn theoretical knowledge and have a visual understanding of the concept and thought of modern hotel management through system simulation practice, and develop the management thinking and decision-making capability of the students emphatically, and have important practical significance.
Disclosure of Invention
In view of the above, the present invention provides a simulation teaching system for hotel operation management to alleviate (reduce, etc. the technical problems in the prior art.
In a first aspect, an embodiment of the present invention provides a simulated teaching system for hotel operation management, including: the teacher management module, the student management module and the decision engine module;
the teacher management module comprises a course management submodule, a first decision management submodule, a first result query submodule, a case management submodule and a reading management submodule;
the student management module comprises a second decision management submodule, a second result query submodule and a reading material submodule;
the course management submodule is used for acquiring a first parameter;
the first decision management submodule is used for storing a first parameter;
the first result query submodule is used for acquiring decision data of the second decision management submodule;
the decision data of the second decision comprises the room price of the current round, the preset room price of the next round, a sales promotion mode, the sales cost and the catering price;
and the decision engine module acquires a round experiment result based on the first parameter and the second parameter.
Preferably, the first parameters include market demand change, number and types of competitive hotels, hotel guest room and catering scale and cost, and experimental backhaul game times.
On the other hand, the invention provides a simulation teaching method for hotel operation management, which is specifically carried out according to the following steps:
obtaining game times and judging whether the game times are within the experimental backhaul game times;
if yes, playing the game;
if not, the game is quitted.
Preferably, the step of playing the game comprises:
the first decision management submodule acquires a first parameter, and the second decision management submodule acquires decision data of the second decision management submodule;
and based on the first parameter acquired by the first decision management submodule and the decision data acquired by the second decision management submodule, the decision engine module acquires a round experimental result, and the game times are added together to re-execute the game acquisition times and judge whether the game times are within the experimental backhaul game times.
Preferably, the scales and the cost of the hotel rooms and the catering are determined by the following formulas
y=a+bx;
Number of meals served
a is the number of meals a non-living store guests have
b is the average number of times of eating by each guest
x is the total number of people and residents
Preferably, the round experimental result includes the current day number of room sales, the rental rate, the daily average room price, sales income, rentable room average income, the current day marginal contribution, the accumulated number of room sales, the accumulated rental rate, the accumulated daily average room price, the accumulated sales income, the accumulated marginal contribution and the target net profit.
The embodiment of the invention has the following beneficial effects: the embodiment of the invention provides a simulation teaching system for hotel operation management, which relates to the technical field of hotel management and comprises the following steps: the teacher management module, the student management module and the decision engine module; the teacher management module comprises a course management submodule, a first decision management submodule, a first result query submodule, a case management submodule and a reading management submodule; the student management module comprises a second decision management submodule, a second result query submodule and a reading material submodule; the course management submodule is used for acquiring a first parameter; the first decision management submodule is used for storing a first parameter; the first result query submodule is used for acquiring decision data of the second decision management submodule; the decision data of the second decision comprises the room price of the current round, the preset room price of the next round, a sales promotion mode, the sales cost and the catering price; and the decision engine module acquires a round experiment result based on the first parameter and the second parameter. The invention can provide the simulation teaching system and the simulation teaching method for hotel operation management, which can lead students to learn theoretical knowledge, have visual understanding on the idea and thought of modern hotel management through system simulation practice, and emphasize the management thinking and decision-making capability of the students, thereby having important practical significance.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a structural diagram of a simulation teaching system for hotel operation management provided in an embodiment of the present invention;
fig. 2 is a flowchart of a simulation teaching method for hotel operation management provided in an embodiment of the present invention;
fig. 3 is a flow chart of a decision engine of a simulation teaching method for hotel operation management according to an embodiment of the present invention;
fig. 4 is a schematic view of an automatic experiment of virtual simulation experiment teaching software of a hotel operation management simulation teaching method according to an embodiment of the present invention.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
At present, class modification is performed as well as fierce, and from the view of actual operation effect, a teaching mode taking task driving and project guiding as guidance obtains a better effect in the teaching of the industrial and scientific major, but in the management major taking implicit knowledge and variable as the leading factors, the real task and real project are difficult to be realized in the major due to the influence factor of social environment. Specifically, in the process of talent training of hotel management profession, phenomena of emphatic skills and light management generally exist, so that students are low in training level, poor in sustainable development capability and serious in industrial personnel loss.
In order to facilitate understanding of the embodiment, a detailed description is first given to the hotel operation management simulation teaching system disclosed in the embodiment of the present invention.
The first embodiment is as follows:
the invention provides a simulation teaching system for hotel operation management, which comprises: the teacher management module, the student management module and the decision engine module;
the teacher management module comprises a course management submodule, a first decision management submodule, a first result query submodule, a case management submodule and a reading management submodule;
specifically, in the course management submodule provided by the invention, the control of the teaching process is emphasized;
furthermore, the teaching process can be arranged and simulated according to different teaching processes, when a multidisciplinary teacher cooperates, multidisciplinary coordination arrangement can be carried out according to course arrangement, and meanwhile, the teacher inputs a model so that a decision engine module can obtain a later round experiment result by utilizing the decision engine module according to decision data of the first decision management submodule and a later second decision management submodule;
the student management module comprises a second decision management submodule, a second result query submodule and a reading material submodule;
the course management submodule is used for acquiring a first parameter;
the first decision management submodule is used for storing a first parameter;
the first result query submodule is used for acquiring decision data of the second decision management submodule;
the decision data of the second decision comprises the room price of the current round, the preset room price of the next round, a sales promotion mode, the sales cost and the catering price;
and the decision engine module acquires a round experiment result based on the first parameter and the second parameter.
Preferably, the first parameters include market demand change, number and types of competitive hotels, hotel guest room and catering scale and cost, and experimental backhaul game times.
The implementation of the second step:
the embodiment of the invention provides a hotel operation management simulation teaching method of a hotel operation management simulation teaching system, which specifically comprises the following steps:
obtaining game times and judging whether the game times are within the experimental backhaul game times;
if yes, playing the game;
if not, the game is quitted.
Preferably, the step of playing the game comprises:
the first decision management submodule acquires a first parameter, and the second decision management submodule acquires decision data of the second decision management submodule;
and based on the first parameter acquired by the first decision management submodule and the decision data acquired by the second decision management submodule, the decision engine module acquires a round experimental result, and the game times are added together to re-execute the game acquisition times and judge whether the game times are within the experimental backhaul game times.
Preferably, the scales and the cost of the hotel rooms and the catering are determined by the following formulas
y=a+bx;
Number of meals served
a is the number of meals a non-living store guests have
b is the average number of times of eating by each guest
x is the total number of people and residents
Further, the total income is the guest room income plus the catering income;
in the examples provided by the present invention:
the catering income of the high-grade hotel is 40% of the total income, and the catering income is (guest room income/60%)/40%;
the catering income of the middle-grade hotel is 20% of the total income, and the catering income is (guest room income/60%)/20%;
the catering income of the low-grade hotel is 10% of the total income, and the catering income is (guest room income/60%)/10%;
second, total cost of restaurant
The catering cost of the high-grade hotel is 70% of the catering income, and the catering cost is 70% of the catering income;
the catering cost of the medium-grade hotel is 65% of the catering income, and the catering cost is 65% of the catering income;
the catering cost of the low-grade hotel is 40% of the catering income, and the catering cost is 40% of the catering income;
preferably, the round experimental result includes the current day number of room sales, the rental rate, the daily average room price, sales income, rentable room average income, the current day marginal contribution, the accumulated number of room sales, the accumulated rental rate, the accumulated daily average room price, the accumulated sales income, the accumulated marginal contribution and the target net profit.
In the aforementioned linear regression equation
1) Initial equation of medium-to-high grade restaurant, day one
a-50 (random x 0.95-1.05); b 1.2 (random x 0.9-1.1)
y 50 (random X0.95-1.05) +1.2 (random X0.9-1.1) X
Initial equation for an economical hotel restaurant, day one
y is 1.2 (random X0.9-1.1) X
(3) The following daily catering income calculation formula is as follows:
breadth of market variation
A medium-high grade hotel:
y is the market change amplitude of a X market (random X0.95-1.05) one day + b market change amplitude (random X0.95-1.05) X one day;
economical hotel
y ═ market change amplitude on the day b · (random X0.95-1.05) X;
example three:
example round experimental results were performed 1. sales per hotel per round:
the total number of the guest rooms is the number of the guest rooms scattered in the current round and the number of the guest rooms reserved in the current round in the previous round;
2. initial market demand
(1) Number of guest rooms booked in initial round:
by default, 30% of the initial turn has booked total market capacity late, and the entire distribution of the guest is released per each level according to line 2 of table. The teacher can define the market demands of different grades.
TABLE 2 passenger distribution table
Number of guest rooms in initial round
Initial round
Low gear
Middle gear
High-grade
Total number of guest rooms
250
200
150
Predetermined number of guest rooms of each hotel
75
60
45
Number of guest rooms available for sale
175
140
115
Predetermined amount of guest room per class
600
480
180
Booking price of each hotel room
190
320
450
(2) Number of guest rooms scattered in initial round:
1. default initial round robot hotel guest demand room number (35-60) random function
2. The default initial round customer demand sum is the booking sum x market change;
the market changes into 6 grades, and the teacher sets the market demand change in advance. As shown in table 3:
table 3: change in market demand
(3) Distribution of passenger demand
The entire distribution of the customers is released according to the row of table 4 according to each grade. The guests with the same grade but low price are preferentially selected, and when the hotel guest room with the low price is full, the guests select the hotel with the high price. The server defaults that the accommodation level requirements of the guest are set according to the table 2, and teachers can customize market requirements of different levels.
People of free passengerModel (III)
Low gear
Middle gear
High-grade
Distribution of
47.6%
38.1%
14.3%
TABLE 4 passenger distribution table
(4) Customer selection mode with similar price
If the price similarity of the hotels of different grades is within (0-50), selecting high-grade hotels according to the percentage of guests in the table 4; if the hotel price similarity of different grades is 30% x random function within 50-100 yuan (random calculation in each round). After the hotel is upgraded to the hotel of the previous grade, the hotel is still selected according to the selection rule of the hotel of the same grade. The consumer upgrades are shown in Table 5
TABLE 5 consumption upgrade Table
3. Next round (without initial round) market demand
(1) Booking the number of rooms in the next round:
the number of booking rooms in the next round is booking total x in this round the market change amplitude in the next round-total x 10% x random function (booking cancelled, not booked). The amount of subscription cancellation (0-100%) can also be set by the teacher himself. The market changes into 6 grades, and the teacher sets the market demand change in advance. The total number of reservations is not greater than the total number of guest rooms in each level of hotel, as shown in table 3:
the guests with the same grade but low price are preferentially selected, and when the hotel guest room with the low price is full, the guests select the hotel with the high price. The server defaults that the guest lodging level requirements are set according to the table 6, and teachers can customize market requirements of different levels after the course starts.
(2) Next round of customer demand quantity
The next round of the customer demand amount x is the reservation total amount x (1-5%) of the previous round, and the next round of the market variation range is the customer demand amount x of the current round. The market changes into 6 grades, and the teacher sets the market demand change in advance.
The entire distribution of the customers is released according to the row of table 4 according to each grade. The guests with the same grade but low price are preferentially selected, and when the hotel guest room with the low price is full, the guests select the hotel with the high price. The server defaults that the accommodation level requirements of the guest are set according to the table 2, and the teacher can define the market requirements of different levels:
the number of the scattered guest rooms sold in the next round is equal to the total number of the hotel guest rooms with different grades-the number of the reserved guest rooms
(3) Customer selection mode with similar price
If the price similarity of the hotels of different grades is within (0-50), selecting high-grade hotels according to the percentage of guests in the table 4; if the hotel price similarity of different grades is 30% x random function within 50-100 yuan (random calculation in each round). After the hotel is upgraded to the hotel of the previous grade, the hotel is still selected according to the selection rule of the hotel of the same grade.
Second, server (robot) price operation rule:
the hotel needs to make the free room price and reserve the room price in each round. The booking room rate is the room booking the next round of the current round. The initial round only sets the price of the guest, and the predetermined price of the initial round is the room reserved for the next round.
(1) Price of the guest:
the reserve price under the net profit limit is required per pricing (assuming all rooms of each hotel are the same). The initial setup fixed and varying costs for each type of hotel are compared to table 7 below. The initial round booking rate is 30%
Robot free pricing (215,360,590) × (1-1.56) random function
Table 7: hotel fixed cost and variable cost comparison table
Pricing formula:
cost of keeping is unit change cost + unit marginal contribution
Unless specifically stated otherwise, the relative steps, numerical expressions, and values of the components and steps set forth in these embodiments do not limit the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In addition, in the description of the embodiments of the present invention, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "connected" are to be construed broadly, e.g., as meaning either a fixed connection, a removable connection, or an integral connection; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
In the description of the present invention, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc., indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience of description and simplicity of description, but do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present invention, which are used for illustrating the technical solutions of the present invention and not for limiting the same, and the protection scope of the present invention is not limited thereto, although the present invention is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present invention, and they should be construed as being included therein. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
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