1. A group buying method for draining entity merchants is characterized by comprising the following steps:

the online platform acquires group opening information issued by a merchant, wherein the group opening information comprises commodity types, commodity numbers, commodity prices, group participating number of people and group buying success number of people;

the online platform acquires client group participation information in real time;

when the number of the clients meets the group participation number, the online platform randomly determines the clients successfully participating in the group;

and participating successful customers to check and sell orders in the store, and participating unsuccessful customers obtain certain rewards.

2. The method as claimed in claim 1, wherein the merchant sets or directly transfers a certain percentage of the commission to the online platform after issuing the group-opening information, and the online platform gets the commission after the successful client of group-participating goes to the store to check out the order.

3. The method of claim 2, wherein the customer party information includes party commodities, party time, and party prepaid funds.

4. The method of claim 3, wherein the online platform returns group pre-paid funds for the group-participating unsuccessful customers; the reward is a proportion of commissions, point rewards, coupon rewards and/or vouchers distributed to the customer by the online platform.

5. The method as claimed in claim 4, wherein the step of obtaining the group opening information issued by the merchant by the online platform further comprises: a merchant enters an online platform, and a merchant navigation address and a contact telephone are established on the online platform; the group opening information also comprises a merchant navigation address; the customer party information also includes a navigation address of the customer.

6. The method as claimed in any one of claims 1 to 5, wherein merchant enrollment requires an invitation ID promoting merchant enrollment to successfully enroll, and customer registration requires filling out the invitation ID of the inviter to successfully register.

7. The method as claimed in claim 6, wherein the promotion merchant receives a certain reward after the merchandise sold by the opening merchant is successfully sold; after the customer purchases the bouquet of merchandise, the inviter is invited to receive a certain reward.

8. A group purchase system for draining a physical merchant, comprising:

an acquisition module: the system comprises a group opening information acquisition module, a group purchasing module and a group purchasing module, wherein the group opening information acquisition module is used for acquiring group opening information issued by a merchant, and the group opening information comprises commodity types, commodity numbers, commodity prices, group participating number and group purchasing success number, and acquiring client group participating information in real time;

a random distribution module: the client is used for randomly determining successful participation under the condition that the number of the clients meets the population of the participation group;

and (4) a core-pin module: for the verification and cancellation of orders for successful customers of the group,

a distribution module: for distributing certain rewards to unsuccessfully participating customers.

9. A computer-readable storage medium having stored thereon a group purchase program which, when executed by a processor, implements a group purchase method for draining a physical merchant as claimed in any one of claims 1 to 7.

10. A terminal device, comprising a memory, a processor and a group purchase program stored on the memory and operable on the processor, wherein the processor implements the group purchase method for guiding entity merchants according to any one of claims 1 to 7 when executing the group purchase program.

Background

At present, the drainage, promotion and promotion modes of entity merchants mainly have the following modes: 1. distributing a leaflet, and discounting sales promotion in stores; 2. putting elevator advertisements, newspaper, television advertisements and internet advertisements; 3. participate in the takeaway platform.

The first method has low drainage efficiency and poor client viscosity, and can not effectively activate the existing private domain flow. The second method has high cost, so that the cost of acquiring customers by entity merchants is high, in addition, the merchants and customers cannot establish good online and offline interaction relationship, and the entity merchants with small scale are not suitable for putting television advertisements, internet advertisements and the like at all. The third method can achieve the purpose of drainage for merchants, but has the following obvious disadvantages that firstly, the takeout platform is more suitable for commodities with higher time requirements, such as food, fresh flowers and the like, and the commodities which need to be screened and experienced on site are not suitable for takeout; secondly, the flow is mastered by the takeaway platform, and the entity merchant does not have too much speaking right in front of the strong takeaway platform; thirdly, the takeaway platform is too high to take, the profit space of the entity merchant is seriously squeezed, and the takeaway platform has no bargaining capability; and fourthly, a considerable part of the cost of the delivery link of the takeaway is borne by the entity merchant, and the profit margin of the entity merchant is further squeezed.

Disclosure of Invention

The invention provides a group purchase method, a group purchase system, a storage medium and a terminal for draining for entity merchants, and aims to solve the problems that the existing entity merchants are difficult to drain, expensive to drain and low in drainage efficiency.

The technical scheme adopted by the invention is as follows: a group buying method for draining entity merchants comprises the following steps:

the online platform acquires group opening information issued by a merchant, wherein the group opening information comprises commodity types, commodity numbers, commodity prices, group participating number of people and group buying success number of people;

the online platform acquires client group participation information in real time;

when the number of the clients meets the group participation number, the online platform randomly determines the clients successfully participating in the group;

and participating successful customers to check and sell orders in the store, and participating unsuccessful customers obtain certain rewards.

As a preferred mode of the group buying method for guiding the entity merchant, the merchant sets or directly transfers a certain proportion of commission to the online platform after issuing the group opening information, and the online platform obtains the commission after the successful client participating in the group arrives at the store to check out the order.

As a preferred mode of the group purchase method for guiding entity merchants, the customer group information comprises group-participating commodities, group-participating time and group-participating prepayment.

As an optimal mode of the group purchase method for guiding the entity merchant, returning group participation prepayment money by the online platform aiming at the unsuccessful group participation customers; the reward is a proportion of commissions, point rewards, coupon rewards and/or vouchers distributed to the customer by the online platform.

As a preferred mode of the group buying method for guiding the entity merchant, before acquiring the group opening information issued by the merchant, the online platform further includes: a merchant enters an online platform, and a merchant navigation address and a contact telephone are established on the online platform; the group opening information also comprises a merchant navigation address; the customer party information also includes a navigation address of the customer.

As a preferred mode of the group purchase method for guiding the entity merchants, merchant enrollment needs an invitation ID for promoting merchant enrollment to successfully enroll, and customer registration needs filling in the invitation ID of an inviter to successfully register.

As an optimal mode of the group buying method for guiding the entity merchants, the promotion merchants obtain certain rewards after the commodities which are bought by the resident merchants are successfully sold; after the customer purchases the bouquet of merchandise, the inviter is invited to receive a certain reward.

The invention also provides a group buying system for draining the physical merchants, which comprises:

an acquisition module: the system comprises a group opening information acquisition module, a group purchasing module and a group purchasing module, wherein the group opening information acquisition module is used for acquiring group opening information issued by a merchant, and the group opening information comprises commodity types, commodity numbers, commodity prices, group participating number and group purchasing success number, and acquiring client group participating information in real time;

a random distribution module: the client is used for randomly determining successful participation under the condition that the number of the clients meets the population of the participation group;

and (4) a core-pin module: for the verification and cancellation of orders for successful customers of the group,

a distribution module: for distributing certain rewards to unsuccessfully participating customers.

The invention also provides a computer-readable storage medium on which a group buying program is stored, which when executed by a processor implements the above-mentioned group buying method for draining a physical merchant.

The invention also provides terminal equipment which comprises a memory, a processor and a group purchase program which is stored on the memory and can run on the processor, wherein the processor realizes the group purchase method for guiding the entity merchant when executing the group purchase program.

The invention has the beneficial effects that: the invention well solves the problem of insufficient fission power of the existing method for guiding the entity merchant and publicizing and popularizing the product, reduces the customer acquisition cost of the entity merchant, constructs a new online-offline interaction mode between the merchant and the customer, enables the customers who successfully participate in the group to obtain more discount benefits, enables the customers who do not successfully participate in the group to obtain flow contribution rewards for participating in activities, and enables the viscosity between the customers and the merchant to be higher.

Drawings

Fig. 1 is a schematic flow chart of a group buying method for draining a physical merchant according to the present invention.

Fig. 2 is a schematic structural diagram of a group purchase system for guiding the physical merchants according to the present invention.

FIG. 3 is a schematic diagram of a group purchase system for directing physical merchants in accordance with the present disclosure.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be described in further detail below with reference to the accompanying drawings, but embodiments of the present invention are not limited thereto.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

Example 1:

referring to fig. 1, a group buying method for draining a physical merchant includes the following steps:

s0: the merchant enters the online platform, establishes a merchant navigation address and a contact telephone on the online platform, and sets a group buying entrance and a commodity group combining mode.

S1: the online platform acquires group opening information issued by a merchant, wherein the group opening information comprises commodity types, commodity numbers, commodity prices, group participating number of people and group buying success number of people.

For example, the merchant products may be cosmetics, furniture, restaurants, fruit stores, home appliances, clothing stores, etc., and the merchant may periodically take out some of the products for sale at a discount in order to attract people, such as a cosmetic store taking out a mask with a retail value of 68 dollars for sale at a sale price of 19.9 dollars, thereby attracting customers in the vicinity. At the moment, a merchant logs in an online platform through a merchant client, and inputs required information, such as a certain brand of facial mask, the original price is 68 yuan, the sales promotion price is 19.9 yuan, the sales promotion number is 10, the number of people participating in a group is set to be 50 (namely every 5 people form a group), the number of people successfully purchasing the group is 10, and the rest 40 people cannot purchase the facial mask. The group opening information further comprises a merchant navigation address, so that the customer can know how far the merchant is away from the customer when seeing the commodity information, and can find out the store of the merchant through navigation, and drainage is facilitated. In addition, the merchant may need to set a commission ratio for each item/lot, or the commission ratio may be directly specified by the online platform. The commission ratio is a certain ratio of 19.9 yuan, for example, the commission is 5 yuan, and if the subsequent customer buys a facial mask, the online platform collects 19.9 yuan, returns to the merchant for 14.9 yuan, and the online platform reserves 5 yuan.

S2: and the online platform acquires the client group information in real time.

Specifically, a customer selects and purchases commodities on an online platform based on a customer client, the online platform acquires purchase information of a group-participating buying inlet triggered by the customer in real time, and the group-participating information of the customer comprises group-participating commodities, group-participating time and group-participating prepayment money. Wherein the group prepayment fund is prepayment after the group is determined for the client. In addition, the client group information also comprises a navigation address of the client, and the platform can carry out personalized recommendation according to the consumption habits and the address distance of the client.

S3: and when the number of the clients meets the group participation number, the online platform randomly determines the clients successfully participating in the group.

Illustratively, 5 customers all selected mask products on an online platform, and the mask products were successful in the group. The online platform then randomly shakes the customer, and only one of the customers can obtain the mask product.

S4: and participating successful customers to check and sell orders in the store, and participating unsuccessful customers obtain certain rewards.

And the successfully participating customers obtain the ID information of the order for checking and selling, and then go to the store of the merchant to check and sell the order. Returning the participating prepayment money by the online platform aiming at the unsuccessfully participating clients; in addition, the online platform gives the participating unsuccessful customers a certain percentage of commissions, reward points, coupon rewards, and/or vouchers, although merchants may also give the participating unsuccessful customers a certain reward points, coupon rewards, and/or vouchers. For example, the online platform takes 4 of 5 out of the 5 elements to randomly serve the unsuccessfully joined party to the corresponding account of the customer. In the process, the merchant obtains the flow of people, the customers who participate in the group successfully obtain the sales promotion products, and the customers who do not participate in the group successfully obtain the cash red envelope distributed by the online platform.

The group buying method for guiding the entity merchants needs the customers to go to the stores for verification and sale, so that not only is the distribution cost avoided, but also the cost is reduced, and the customers are effectively guided. The business is more attractive to nearby residents due to the fact that the business goes to the store for verification, and in order to accurately lock target customers (namely customers who can go to the store frequently), the customers need to fill in invitation IDs of inviters when registering an online platform so as to register successfully. Although some directly registered customers are lost due to the design, the conversion rate is higher through recommended customers, and the operation cost of the whole online platform and a merchant is reduced. In addition, the customer who the inviter successfully invites can obtain a certain proportion of rewards after the customer goes to the store for checking out the goods, which also prompts the inviter to recommend. Similarly, when the merchant stays, the merchant can stay successfully only by the invitation ID for promoting the merchant to stay, and after the commodity sold by the merchant staying in the group is successfully sold, the promoting merchant obtains a certain reward.

Example 2

Referring to fig. 2-3, the present invention further provides a group buying system for draining physical merchants, comprising:

the acquisition module 100: the system is used for acquiring group opening information issued by a merchant, wherein the group opening information comprises commodity types, commodity numbers, commodity prices, group participation numbers, group purchase success numbers and client group participation information acquired in real time.

The random allocation module 200: and the method is used for randomly determining the successful clients participating in the group under the condition that the number of the clients meets the number of the participating groups.

The core-pin module 300: for the verification and cancellation of orders for successful customers of the group.

The distribution module 400: for distributing certain rewards to unsuccessfully participating customers.

Example 3

The present invention also provides a computer readable storage medium having stored thereon a group purchase program, which when executed by a processor, implements the group purchase method for draining a physical merchant as described in embodiment 1.

Example 4

The invention further provides a terminal device, which comprises a memory, a processor and a group purchase program stored on the memory and capable of running on the processor, wherein the processor implements the group purchase method for guiding the entity merchant as described in embodiment 1 when executing the group purchase program.

The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.