1. A method of content item display, the method comprising:

playing the target content item;

when the playing duration of the target content item reaches a first preset duration, displaying a first interaction control in a playing picture of the target content item, wherein the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item;

and responding to the triggering operation of the first interaction control, and displaying an information page corresponding to the target content item.

2. The content item display method of claim 1, wherein the displaying of the first interaction control comprises:

responding to the starting operation of the application, displaying a content page of the content item, and playing the target content item in the content page;

and when the playing time of the target content item reaches a first preset time, displaying the first interactive control in the content page.

3. The content item display method according to claim 1, wherein the playing of the target content item includes:

and responding to the starting operation of the application, displaying an initialization page, and playing the target content item in the initialization page.

4. The method according to claim 3, wherein the displaying a first interactive control in the playing screen of the target content item when the playing duration of the target content item reaches a first preset duration comprises:

when the playing time of the target content item reaches a second preset time, displaying a content page of the content item, and continuing to play the target content item in the content page, wherein the second preset time is less than the first preset time;

and when the playing time of the target content item reaches the first preset time, displaying the first interaction control in the content page.

5. The method of claim 1, wherein after displaying a first interactive control in the play screen of the target content item when the play duration of the target content item reaches a first preset duration, the method further comprises:

and if the display duration of the first interactive control exceeds a third preset duration and the triggering operation of the first interactive control is not detected, displaying a second interactive control, wherein the display size of the second interactive control is smaller than that of the first interactive control.

6. The content item display method of claim 5, further comprising:

canceling the display of the first interaction control if the second interaction control is displayed.

7. The method according to claim 5, wherein the displaying a first interactive control in the play screen of the target content item when the play duration of the target content item reaches a first preset duration comprises:

when the playing time reaches the first preset time, displaying the first interactive control at a first target position of the playing picture;

the display process of the second interaction control comprises the following steps:

and if the display duration of the first interactive control exceeds the third preset duration and the triggering operation on the first interactive control is not detected, displaying the interactive element in the first interactive control in the second interactive control, wherein the second interactive control is located at a second target position of the playing picture.

8. A content item display apparatus, characterized in that the apparatus comprises:

a playback unit configured to execute playback of a target content item;

the display unit is configured to display a first interaction control in a playing picture of the target content item when the playing duration of the target content item reaches a first preset duration, wherein the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item;

the display unit is further configured to execute a triggering operation responding to the first interaction control, and display an information page corresponding to the target content item.

9. A terminal, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content item display method of any one of claims 1 to 7.

10. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of a terminal, enable the terminal to perform the content item display method of any one of claims 1 to 7.

Background

With the rise of short videos, short video advertisements have received wide attention from users. When a user watches the short video advertisement at present, only one viewing button is arranged in a content page of the short video advertisement, the user can view the specific content of the advertisement only through the viewing button, the interaction form is single, and therefore the flexibility of the content item display process is poor.

Disclosure of Invention

The present disclosure provides a content item display method, apparatus, terminal, and computer-readable storage medium, which can improve flexibility of a content item display process. The technical scheme of the disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided a content item display method, the method comprising:

playing the target content item;

when the playing duration of the target content item reaches a first preset duration, displaying a first interaction control in a playing picture of the target content item, wherein the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item;

and responding to the triggering operation of the first interaction control, and displaying an information page corresponding to the target content item.

According to the scheme provided by the embodiment of the disclosure, when the playing duration of the target content item reaches the first preset duration, the first interaction control which is matched with the object to be promoted and can be triggered is provided in the playing picture of the target content item, so that a user can check the specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility in the content item display process is improved.

In some embodiments, the displaying of the first interaction control comprises:

responding to the starting operation of the application, displaying a content page of the content item, and playing the target content item in the content page;

and when the playing time of the target content item reaches a first preset time, displaying the first interaction control in the content page.

After the application is started, namely the target content item is played in the content page of the content item, and then when the playing duration of the target content item reaches a first preset duration, a first interaction control capable of being triggered is displayed in the content page, so that a user can realize the jump of the information page by triggering the first interaction control, the interaction mode in the display process of the content item is increased, and the flexibility in the display process of the content item is improved.

In some embodiments, playing the target content item comprises:

in response to a start operation for the application, an initialization page is displayed in which the target content item is played.

By playing the target content item in the initialization page after the application is started, the user can see the target content item as soon as entering the application, the display path of the content item is increased, and the flexibility of the display process of the content item is improved.

In some embodiments, when the playing duration of the target content item reaches a first preset duration, displaying a first interactive control in the playing screen of the target content item, including:

displaying a content page of the content item when the playing time of the target content item reaches a second preset time, and playing the target content item in the content page, wherein the second preset time is less than the first preset time;

and when the playing time of the target content item reaches the first preset time, displaying the first interaction control in the content page.

When the playing duration of the target content item reaches the second preset duration, the content page entering the content item continues to play the target content item, so that seamless connection between the initialization page and the content page is achieved, a user can continue to watch the target content item in the content page, the intelligence and flexibility of the content item display process are improved, and when the playing duration of the target content item reaches the first preset duration, a first interaction control is provided in the content page, so that the user can realize jumping of an information page by triggering the first interaction control, and the flexibility of the content item display process is further improved.

In some embodiments, after displaying the first interactive control in the playing screen of the target content item when the playing duration of the target content item reaches the first preset duration, the method further includes:

and if the display duration of the first interactive control exceeds a third preset duration and the triggering operation of the first interactive control is not detected, displaying a second interactive control, wherein the display size of the second interactive control is smaller than that of the first interactive control.

When the display duration of the first interactive control exceeds the third duration but is not triggered by a user, the second interactive control with the size smaller than that of the first interactive control is displayed, so that the display of the interactive control is reduced, the influence of the user on watching the playing of the target content item is brought, the flexibility of the display process of the content item is improved, the user can still realize the jump of an information page by triggering the second interactive control in the process of watching the target content item, and the flexibility of the display process of the content item is improved.

In some embodiments, the method further comprises:

in the case that the second interaction control is displayed, canceling the display of the first interaction control.

Under the condition of displaying the second interactive control, the first interactive control is not displayed any more, so that a plurality of interactive controls with similar functions are prevented from being displayed in the playing picture of the target content item, and the intelligence of the content item display process is improved.

In some embodiments, when the playing duration of the target content item reaches a first preset duration, displaying a first interactive control in the playing screen of the target content item, including:

when the playing time reaches the first preset time, displaying the first interactive control at a first target position of the playing picture;

the display process of the second interaction control comprises the following steps:

and if the display duration of the first interactive control exceeds the third preset duration and the triggering operation of the first interactive control is not detected, displaying the interactive element in the first interactive control in the second interactive control, wherein the second interactive control is positioned at a second target position of the playing picture.

The method comprises the steps of firstly displaying a first interaction control at a first target position of a content page, and displaying interaction elements in the first interaction control to a second interaction control at a second target position when the display duration of the first interaction control reaches a third preset duration but is not triggered by a user, so that the diversity of the content item display process is increased.

In some embodiments, the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

displaying the interactive element in the first interactive control in the second interactive control, wherein the interactive element comprises at least one of the following items:

displaying the multimedia class elements included by the first interactive control in the second interactive control;

and displaying the text elements included by the first interactive control in the second interactive control.

The elements included by the first interactive control are displayed in the second interactive control, so that the display of the first interactive control is reduced, the influence of a user on watching the playing of the target content item is brought, and the flexibility of the display process of the content item is improved.

In some embodiments, in response to the triggering operation of the first interaction control, displaying an information page corresponding to the target content item, including:

and responding to the triggering operation of the multimedia element or the text element, and displaying an information page corresponding to the target content item.

By providing multimedia elements and text elements in the first interactive control and configuring the skip function of the information page corresponding to the target content item for each interactive element, a user can skip to the information page corresponding to the target content item by triggering any interactive element, the operation is simple and convenient, the human-computer interaction efficiency is improved, and the flexibility of the content item display process can be improved.

In some embodiments, the second interaction control comprises a view entry, and the view entry is displayed in a preset color when the second interaction control is displayed, and the view entry is used for providing a jump function of an information page corresponding to the target content item;

if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, after a second interactive control is displayed, the method further comprises the following steps:

acquiring the color of each video picture of the target content item, and determining the display color of the viewing entrance based on the color of each video picture;

the view entry is displayed as the display color.

The viewing entrance is provided in the second interactive control, so that a user can jump to an information page corresponding to the target content item through the viewing entrance to view the specific content of the target content item, the viewing entrance is displayed as a preset color when the viewing entrance is displayed, and then the color of the viewing entrance is changed into other colors according to the color of each video picture of the target content item, so that the effect of highlighting the viewing entrance is achieved, and the intelligence and flexibility of the content item display process are improved.

In some embodiments, the second interaction control includes a view entry for providing a jump function for an informational page corresponding to the target content item;

if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, after a second interactive control is displayed, the method further comprises the following steps:

and responding to the display time length of the second interaction control exceeding a fourth preset time length, and displaying a first preset special effect at the viewing entrance.

When the display duration of the second interactive control exceeds the fourth preset duration, the first preset special effect is displayed at the viewing entry in the second interactive control, so that the effect of highlighting the viewing entry is achieved, and the intelligence and flexibility of the content item display process are improved.

In some embodiments, the first interaction control further comprises a stow control;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and responding to the trigger operation of the retraction control, and displaying a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

By providing the packing control in the first interactive control, a user can display the first interactive control as a second interactive control with a smaller size through the packing control, and the flexibility in the display process of the content item is improved.

In some embodiments, the first interaction control comprises a multimedia class element comprising a plurality of interaction regions;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and responding to the trigger operation of any interactive area, and displaying the trigger special effect corresponding to the interactive area.

By setting a plurality of interaction areas in the multimedia element of the first interaction control and providing a function of displaying corresponding trigger special effects when the interaction areas are triggered, the intelligence and flexibility of the display process of the content item are improved.

In some embodiments, the first interaction control comprises a multimedia class element;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and displaying a second preset special effect on the multimedia element, wherein the second preset special effect is matched with the content currently played by the target content item.

The second preset special effect matched with the content played by the target content item currently is displayed on the multimedia element, so that the intelligence and flexibility of the content item display process are improved.

In some embodiments, the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

By providing the setting interface, the content item delivery user can realize the setting of the interaction elements in the first interaction control and the display time of the first interaction control through the setting interface, the operation is simple and convenient, and the human-computer interaction efficiency is improved.

According to a second aspect of embodiments of the present disclosure, there is provided a content item display apparatus comprising:

a playback unit configured to execute playback of a target content item;

the display unit is configured to display a first interaction control in a playing picture of the target content item when the playing duration of the target content item reaches a first preset duration, wherein the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item;

the display unit is further configured to execute a triggering operation responding to the first interaction control and display an information page corresponding to the target content item.

In some embodiments, the playing unit is configured to perform, in response to a start operation on the application, displaying a content page of the content item in which the target content item is played;

the display unit is configured to display the first interactive control in the content page when the playing time of the target content item reaches a first preset time.

In some embodiments, the playing unit is configured to perform, in response to a start operation on the application, displaying an initialization page in which the item of content is played.

In some embodiments, the display unit is configured to perform displaying a content page of a content item when the playing time length of the target content item reaches a second preset time length, and continuing to play the target content item in the content page, where the second preset time length is less than the first preset time length; and when the playing time of the target content item reaches the first preset time, displaying the first interaction control in the content page.

In some embodiments, the display unit is further configured to display a second interactive control if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, where the display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the display unit is further configured to perform canceling the display of the first interaction control in a case where the second interaction control is displayed.

In some embodiments, the display unit is configured to display the first interactive control at a first target position of the playing screen when the playing duration reaches the first preset duration;

the display unit is further configured to display the interactive element in the first interactive control in the second interactive control if the display duration of the first interactive control exceeds the third preset duration and the trigger operation on the first interactive control is not detected, where the second interactive control is located at the second target position of the playing picture.

In some embodiments, the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

the display unit is configured to perform at least one of:

displaying the multimedia class elements included by the first interactive control in the second interactive control;

and displaying the text elements included by the first interactive control in the second interactive control.

In some embodiments, the display unit is configured to perform, in response to a trigger operation on the multimedia class element or the text class element, displaying an information page corresponding to the target content item.

In some embodiments, the second interaction control comprises a view entry, and the view entry is displayed in a preset color when the second interaction control is displayed, and the view entry is used for providing a jump function of an information page corresponding to the target content item;

the device also includes:

an acquisition unit configured to perform acquisition of colors of respective video screens of the target content item;

a determination unit configured to perform determining a display color of the viewing portal based on the color of the respective video picture;

the display unit is further configured to perform displaying the viewing portal as the display color.

In some embodiments, the second interaction control includes a view entry for providing a jump function for an informational page corresponding to the target content item;

the display unit is further configured to perform displaying a first preset special effect at the viewing entrance in response to the display duration of the second interaction control exceeding a fourth preset duration.

In some embodiments, the first interaction control further comprises a stow control;

the display unit is also configured to execute a triggering operation responding to the retraction control, and display a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

In some embodiments, the first interaction control comprises a multimedia class element comprising a plurality of interaction regions;

the display unit is also configured to execute a trigger operation responding to any interactive area and display a trigger special effect corresponding to the any interactive area.

In some embodiments, the first interaction control comprises a multimedia class element;

the display unit is further configured to perform displaying a second preset special effect on the multimedia-like element, wherein the second preset special effect is matched with the content currently played by the target content item.

In some embodiments, the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

According to a third aspect of the embodiments of the present disclosure, there is provided a terminal, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the content item display method according to any one of the first aspect and the first aspect.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, in which instructions, when executed by a processor of a terminal, enable the terminal to perform the content item display method according to any one of the first aspect and the above-described first aspect.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program that, when executed by a processor of a terminal, implements the content item display method according to any one of the first aspect and the first aspect described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment for a method of displaying content items, according to an example embodiment.

FIG. 2 is a flow chart illustrating a method of displaying a content item according to an example embodiment.

FIG. 3 is a flow chart illustrating a method of displaying a content item according to an example embodiment.

FIG. 4 is an interface diagram illustrating an initialization page in accordance with an exemplary embodiment.

FIG. 5 is an interface diagram illustrating a content page of a content item, according to an example embodiment.

FIG. 6 is a diagram illustrating a display format of a first interaction control, according to an exemplary embodiment.

FIG. 7 is a diagram illustrating effects of displaying special effects, according to an example embodiment.

FIG. 8 is a diagram illustrating a display format of a second interaction control, according to an exemplary embodiment.

FIG. 9 is a flow diagram illustrating a content item publication process, according to an exemplary embodiment.

FIG. 10 is an interface diagram illustrating a setup interface corresponding to a first interaction control, according to an example embodiment.

FIG. 11 is an interface diagram illustrating a setup interface corresponding to a second interaction control, according to an example embodiment.

FIG. 12 is a block diagram illustrating a content item display apparatus according to an example embodiment.

Fig. 13 is a block diagram illustrating a terminal 1300 according to an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

In addition, the data (e.g., content items) to which the present disclosure relates are data that are authorized by a user or are sufficiently authorized by parties.

Fig. 1 is a schematic diagram of an implementation environment of a content item display method according to an example embodiment, as shown in fig. 1, the implementation environment including: a terminal 101 and a server 102.

The terminal 101 is at least one of a smart phone, a smart watch, a portable computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion Picture Experts Group Audio Layer IV, motion Picture Experts Group Audio Layer 4), an MP4 player, a laptop computer, and the like. The terminal 101 is connected to the server 102 through wired or wireless communication, which is not limited in the embodiment of the present disclosure. The terminal 101 can support the operation of the short video platform, and acquire content items (such as short videos, short video advertisements, and the like) published on the short video platform by other users from the server 102, and further display the acquired content items on a visual interface of the terminal 101, so that the user can browse the content items through the terminal 101.

Terminal 101 generally refers to one of a plurality of terminals, and the disclosed embodiments are illustrated only with terminal 101. Those skilled in the art will appreciate that the number of terminals described above may be greater or fewer. For example, the number of the terminals is only a few, or the number of the terminals is several tens or hundreds, or more, and the number of the terminals and the type of the device are not limited in the embodiments of the present disclosure.

The server 102 is at least one of a server, a plurality of servers, a cloud server, a cloud computing platform, and a virtualization center. The server 102 is connected to the terminal 101 through wired or wireless communication, which is not limited in the embodiment of the present disclosure. The server 102 has associated therewith a database for storing content items issued by respective users, so that when the terminal 101 is to acquire a content item, the content item is acquired from the database, and the acquired content item is transmitted to the terminal 101. In some embodiments, the number of the servers is greater or smaller, which is not limited by the embodiments of the present disclosure. Of course, in other embodiments, the server 102 may include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flow chart illustrating a method of displaying a content item, see fig. 2, according to an exemplary embodiment, the method comprising the following steps.

In step S201, the terminal plays the target content item.

In step S202, when the playing duration of the target content item reaches a first preset duration, the terminal displays a first interactive control in the playing picture of the target content item, where the first interactive control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interactive control is matched with an object to be promoted corresponding to the target content item.

In step S203, the terminal responds to the triggering operation of the first interaction control, and displays an information page corresponding to the target content item.

According to the scheme provided by the embodiment of the disclosure, when the playing duration of the target content item reaches the first preset duration, the first interaction control which is matched with the object to be promoted and can be triggered is provided in the playing picture of the target content item, so that a user can check the specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility in the content item display process is improved.

In some embodiments, the displaying of the first interaction control comprises:

responding to the starting operation of the application, displaying a content page of the content item, and playing the target content item in the content page;

and when the playing time of the target content item reaches a first preset time, displaying the first interaction control in the content page.

In some embodiments, playing the target content item comprises:

in response to a start operation for the application, an initialization page is displayed in which the target content item is played.

In some embodiments, when the playing duration of the target content item reaches a first preset duration, displaying a first interactive control in the playing screen of the target content item, including:

displaying a content page of the content item when the playing time of the target content item reaches a second preset time, and playing the target content item in the content page, wherein the second preset time is less than the first preset time;

and when the playing time of the target content item reaches the first preset time, displaying the first interaction control in the content page.

In some embodiments, after displaying the first interactive control in the playing screen of the target content item when the playing duration of the target content item reaches the first preset duration, the method further includes:

and if the display duration of the first interactive control exceeds a third preset duration and the triggering operation of the first interactive control is not detected, displaying a second interactive control, wherein the display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the method further comprises:

in the case that the second interaction control is displayed, canceling the display of the first interaction control.

In some embodiments, when the playing duration of the target content item reaches a first preset duration, displaying a first interactive control in the playing screen of the target content item, including:

when the playing time reaches the first preset time, displaying the first interactive control at a first target position of the playing picture;

the display process of the second interaction control comprises the following steps:

and if the display duration of the first interactive control exceeds the third preset duration and the triggering operation of the first interactive control is not detected, displaying the interactive element in the first interactive control in the second interactive control, wherein the second interactive control is positioned at a second target position of the playing picture.

In some embodiments, the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

displaying the interactive element in the first interactive control in the second interactive control, wherein the interactive element comprises at least one of the following items:

displaying the multimedia class elements included by the first interactive control in the second interactive control;

and displaying the text elements included by the first interactive control in the second interactive control.

In some embodiments, in response to the triggering operation of the first interaction control, displaying an information page corresponding to the target content item, including:

and responding to the triggering operation of the multimedia element or the text element, and displaying an information page corresponding to the target content item.

In some embodiments, the second interaction control comprises a view entry, and the view entry is displayed in a preset color when the second interaction control is displayed, and the view entry is used for providing a jump function of an information page corresponding to the target content item;

if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, after a second interactive control is displayed, the method further comprises the following steps:

acquiring the color of each video picture of the target content item, and determining the display color of the viewing entrance based on the color of each video picture;

the view entry is displayed as the display color.

In some embodiments, the second interaction control includes a view entry for providing a jump function for an informational page corresponding to the target content item;

if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, after a second interactive control is displayed, the method further comprises the following steps:

and responding to the display time length of the second interaction control exceeding a fourth preset time length, and displaying a first preset special effect at the viewing entrance.

In some embodiments, the first interaction control further comprises a stow control;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and responding to the trigger operation of the retraction control, and displaying a second interaction control, wherein the display size of the second interaction control is smaller than that of the first interaction control.

In some embodiments, the first interaction control comprises a multimedia class element comprising a plurality of interaction regions;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and responding to the trigger operation of any interactive area, and displaying the trigger special effect corresponding to the interactive area.

In some embodiments, the first interaction control comprises a multimedia class element;

after the playing duration of the target content item reaches a first preset duration and a first interactive control is displayed in the playing picture of the target content item, the method further includes:

and displaying a second preset special effect on the multimedia element, wherein the second preset special effect is matched with the content currently played by the target content item.

In some embodiments, the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

The process shown in fig. 2 is only a basic flow of the present disclosure, and the solution provided by the present disclosure is further explained below based on a specific implementation process, and fig. 3 is a flow chart of a content item display method according to an exemplary embodiment, and referring to fig. 3, the method includes the following steps.

In step S301, the terminal displays an initialization page in which a target content item is played in response to a start operation for an application.

The application is an application corresponding to the short video platform, that is, the short video application, or the application is of another type, which is not limited in this disclosure. The target content item is a short video advertisement, or the target content item is of another type, which is not limited by the embodiments of the present disclosure.

In some embodiments, the terminal displays an icon of the application in a visual interface of the terminal, the user triggers the icon of the application, and the terminal responds to the triggering operation of the icon by the user, starts the application, so that an initialization page is displayed in the visual interface of the terminal, and the target content item is played in the initialization page.

Referring to fig. 4, fig. 4 is an interface schematic diagram illustrating an initialization page according to an exemplary embodiment, where the page illustrated in fig. 4 is the initialization page, and the video picture currently displayed in fig. 4 is a video picture corresponding to a video frame included in the target content item.

The target content item is played in the initialized page of the application when the application is started, so that a user can see the target content item once entering the application, the display path of the content item is increased, the flexibility of the display process of the content item is improved, and the target content item is played in the initialized page when the application is started, so that the effect of displaying the target content item can be achieved, the display effect of the target content item is improved, and the user experience is improved. In addition, when entering the application, the user can see the target content item, and the man-machine interaction mode in the display process of the target content item is increased, so that the effect of attracting the attention of the user is achieved, and the user experience is improved.

When the target content item is played on the initialization page, the target content item is played in a preset area of the initialization page, or the target content item is played in a full screen mode on the initialization page. By providing two ways of playing the target content item in the initialization page, the flexibility of the content item display process is improved.

In step S302, when the playing duration of the target content item reaches a second preset duration, the terminal displays a content page of the content item, and plays the target content item in the content page.

The second preset time period is any time period, for example, the second preset time period is 5 seconds, or the second preset time period is other time periods, which is not limited in the embodiment of the disclosure.

In some embodiments, if the playing duration of the target content item in the initialization page reaches a second preset duration, jumping to the content page of the content item, and continuing to play the target content item in the content page.

Referring to fig. 5, fig. 5 is an interface schematic diagram of a content page of a content item according to an exemplary embodiment, where a video frame currently displayed in fig. 5 is still a video frame corresponding to a video frame included in a target content item.

The target content item is automatically jumped to the content page of the content item when the playing time of the target content item in the initialization page reaches the second preset time, so that the target content item is continuously played in the content page, the smooth connection between the initialization page and the content page is realized, a user can continuously watch the target content item in the content page, the intelligence and flexibility of the content item display process are improved, the display effect of the target content item is improved, the manual operation of the user is not needed, and the human-computer interaction efficiency is improved.

The above is merely an exemplary way to jump from the initialization page to the content page, and in other embodiments, the jump from the initialization page to the content page can be realized in other ways.

For example, the initialization page further includes a first switching control, and the user can also realize the jump from the initialization page to the content page by triggering the first switching control. In some embodiments, the user triggers a first switching control in the initialization page, and the terminal displays a content page of the content items in response to a triggering operation of the first switching control, so that other content items except the target content item are played in the content page.

Still taking the initialization page shown in fig. 4 as an example, in the initialization page shown in fig. 4, the skip button 401 is the first switching control, and if the user triggers the skip button 401 in the initialization page shown in fig. 4, the terminal responds to the triggering operation of the skip button 401 to display the content page shown in fig. 5, so as to play other content items in the content page shown in fig. 5.

By providing the first switching control in the initialization page, a user can realize the jump from the initialization page to the content page through the first switching control in the process of playing the target content item in the initialization page, the user does not need to wait until the playing time of the target content item in the initialization page reaches the second preset time, and the flexibility of the content item display process is improved.

In other embodiments, the foregoing steps 301 to 302 are optional steps, that is, the terminal directly plays the target content item in the content page of the content item, so that when the playing duration of the target content item reaches the first preset duration, the first interaction control is displayed in the content page, and then the subsequent step S304 and the related content are continuously executed.

After the application is started, namely the target content item is played in the content page of the content item, and then when the playing duration of the target content item reaches a first preset duration, a first interaction control capable of being triggered is displayed in the content page, so that a user can realize the jump of the information page by triggering the first interaction control, the interaction mode in the display process of the content item is increased, and the flexibility in the display process of the content item is improved.

In step S303, when the playing duration of the target content item reaches a first preset duration, the terminal displays a first interaction control in the content page, where the first preset duration is greater than the second preset duration, the first interaction control is associated with the information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an object to be promoted corresponding to the target content item.

For example, if the second preset duration is 5 seconds, the first preset duration is other durations, or the first preset duration is other durations, which is not limited in the embodiments of the present disclosure.

The multimedia type element included in the first interactive control is matched with the object to be promoted corresponding to the target content item, that is, the multimedia type element included in the first interactive control is strongly related to the product to be promoted of the target content item. For example, if the object to be promoted corresponding to the target content item is an automobile, the multimedia class element included in the first interaction control is a steering wheel associated with the automobile.

The multimedia type elements included by the first interactive control are set as elements matched with the objects to be promoted corresponding to the target content items, so that the relevance between the multimedia type elements and the target content items is stronger, and the flexibility of the content item display process is improved.

In some embodiments, when the playing duration reaches the first preset duration, the terminal displays the first interaction control at a first target position of the playing screen, that is, at the first target position of the content page.

For example, when the playing duration reaches a first preset duration, the terminal displays the first interaction control at a center position of the content page, or displays the first interaction control at other positions of the content page.

Referring to FIG. 6, FIG. 6 is a diagram illustrating a display format of a first interaction control according to an exemplary embodiment, where the first interaction control is displayed at a center position of the content page shown in FIG. 6.

By providing the first interactive control in the content page when the playing time of the target content item reaches the first preset time, the user can realize the jump of the information page by triggering the first interactive control, and the flexibility of the content item display process is improved.

In other embodiments, different preset durations correspond to different first interactive controls, and the terminal displays the corresponding first interactive controls when the corresponding preset durations are reached. For example, when the first preset time duration is reached, the terminal displays a first interactive control, and when the fifth preset time duration is reached, the terminal displays a first interactive control different from the previous first interactive control, and so on, so that the display of a plurality of first interactive controls can be realized in the playing process of a target content item. The fifth preset time length is any time length longer than the first preset time length, and the specific value of the fifth preset time length is not limited in the embodiment of the disclosure. No matter which preset time length the first interactive control is displayed, the function is the same as that of the first interactive control displayed when the first preset time length is reached, and the description is omitted here.

By displaying the plurality of first interactive controls in the playing process of the target content item, the diversity in the display process of the content item is improved, and the display effect of the content item is improved.

In step S304, the terminal responds to the triggering operation of the first interaction control, and displays an information page corresponding to the target content item.

The information page is used for displaying detailed information of the target content item, and in some embodiments, the information page can also provide a purchase function of an item corresponding to the target content item, so that skipping of the information page corresponding to the target content item is realized.

In some embodiments, the first interactive control includes a plurality of interactive elements, the plurality of interactive elements include a multimedia element and a text element, and both the multimedia element and the text element can jump to an information page corresponding to the target content item after being triggered. That is, if the user triggers the multimedia element or the text element, the terminal responds to the triggering operation of the multimedia element and the text element, and displays the information page corresponding to the target content item.

The multimedia element is a picture, and the text element is a case, or the multimedia element and the text element are of other types, which is not limited in the embodiment of the disclosure.

The picture is a static picture, or the picture is a dynamic picture, or the picture is a Three Dimensional (3D) picture, or the picture is another type of picture, which is not limited in this disclosure. By using the 3D picture as the multimedia element in the first interactive control, 3D experience of going out of a screen can be brought to a user, and the user experience is improved.

Still taking the first interactive control shown in fig. 6 as an example, the picture 601 is the multimedia element, the scenario 602 is the text element, and both the picture 601 and the scenario 602 are components of the first interactive control.

By providing a plurality of interactive elements in the first interactive control and configuring the skip function of the information page corresponding to the target content item for each interactive element, a user can skip to the information page corresponding to the target content item by triggering any interactive element, so that the operation is simple and convenient, the man-machine interaction efficiency is improved, and the flexibility of the content item display process can be improved. Moreover, the user can better know the target content item through the plurality of interactive elements in the first interactive control, so that the user experience is improved.

In some embodiments, for the multimedia class element included in the first interaction control, the terminal displays a second preset special effect on the multimedia class element, where the second preset special effect matches with the currently played content of the target content item. That is, the terminal acquires the currently played picture of the target content item, further identifies the acquired picture to determine the elements included in the picture, further displays the elements on the multimedia elements, and displays the second preset special effect matched with the elements included in the picture.

For example, if the currently played picture of the target content item is a picture of driving a vehicle, the vehicle is currently driving to a curve, i.e. the vehicle is about to turn left, and the multimedia element is a steering wheel, the terminal displays a second preset special effect of turning left on the steering wheel.

The second preset special effect matched with the content played by the target content item currently is displayed on the multimedia element, so that the intelligence and flexibility of the content item display process are improved.

In some embodiments, the multimedia element is divided into a plurality of interactive areas, that is, the multimedia element includes a plurality of interactive areas, and a user triggers different interactive areas to see different trigger special effects. That is, for any interactive area in the multiple interactive areas, if the user triggers the any interactive area, the terminal responds to the triggering operation of the any interactive area and displays the triggering special effect corresponding to the any interactive area.

The terminal stores the corresponding relation between each interactive area and the trigger special effect in advance, or the terminal can communicate with the server, and the server stores the corresponding relation between each interactive area and the trigger special effect in advance, so that the terminal can acquire the corresponding relation between each interactive area and the trigger special effect from the server, and after a user triggers any interactive area, the terminal can determine the corresponding trigger special effect based on the corresponding relation between each interactive area and the trigger special effect, and further display the trigger special effect corresponding to any interactive area.

Still taking the first interactive control as shown in fig. 6 as an example, for a picture 601 as a multimedia class element, if the user triggers a region marked as 6011 in the picture 601, the terminal plays a preset audio, for example, the preset audio is "beep"; if the user triggers the area marked as 6012 in the picture 601, the terminal rotates the displayed video picture to the left, so as to achieve a display effect of turning to the left.

By setting a plurality of interaction areas in the multimedia element of the first interaction control and providing a function of displaying corresponding trigger special effects when the interaction areas are triggered, the intelligence and flexibility of the display process of the content item are improved. In addition, different trigger special effects can be displayed by triggering different interaction areas by the user, the display effect of the content items is improved, and therefore the user experience can be improved.

In other embodiments, when the display duration of the first interactive control reaches a third preset duration, the user may not trigger the first interactive control, that is, if the display duration of the first interactive control exceeds the third preset duration and the trigger operation on the first interactive control is not detected, the terminal displays a second interactive control, where the display size of the second interactive control is smaller than that of the first interactive control.

The third preset time length is a time length threshold corresponding to the display time length of the first interaction control, that is, the starting time of the third preset time length is the display time of the first interaction control, and the third preset time length is any time length, for example, the third preset time length is 2 seconds, or the third preset time length is other time lengths, which is not limited in the embodiment of the present disclosure.

When the display duration of the first interaction control exceeds the third duration but is not triggered, the second interaction control with the size smaller than that of the first interaction control is displayed, so that the display of the interaction control is reduced, the influence of watching the playing of the target content item is brought to a user, the flexibility of the display process of the content item is improved, the user can still realize the jump of an information page by triggering the second interaction control in the process of watching the target content item, and the flexibility of the display process of the content item is improved.

And under the condition that the second interaction control is displayed, canceling the display of the first interaction control. Under the condition of displaying the second interactive control, the first interactive control is not displayed any more, so that a plurality of interactive controls with similar functions are prevented from being displayed in the playing picture of the target content item, and the intelligence of the content item display process is improved.

In other embodiments, the first interaction control further comprises a retraction control, and the user can also display the first interaction control as a second interaction control with a smaller size by triggering the retraction control. That is, the user triggers the retraction control included in the first interaction control, and the terminal responds to the triggering operation of the retraction control to display the second interaction control, where the display size of the second interaction control is smaller than that of the first interaction control.

Still taking the first interactive control shown in fig. 6 as an example, the close button 603 is the retraction control, and in the content page shown in fig. 6, if the user triggers the close button 603, the terminal can respond to the triggering operation of the close button 603 and display the second interactive control.

By providing the packing control in the first interactive control, a user can display the first interactive control as a second interactive control with a smaller size through the packing control, and the flexibility in the display process of the content item is improved.

Wherein, the display process of the second interactive control comprises the following steps: and if the display duration of the first interactive control exceeds the third preset duration and the triggering operation of the first interactive control is not detected, displaying the interactive element in the first interactive control in the second interactive control, wherein the second interactive control is positioned at a second target position of the playing picture. The second target position is a lower left corner of the playing frame, or the second target position is another position, which is not limited in the embodiment of the disclosure.

The interactive elements in the first interactive control comprise multimedia elements and text elements, and when the interactive elements in the first interactive control are displayed in the second interactive control, the following possible situations are included: the terminal displays the multimedia elements included by the first interactive control in the second interactive control; or, displaying the text elements included in the first interactive control in the second interactive control; or, the terminal displays the multimedia class element and the text class element included in the first interactive control together in the second interactive control, which is not limited in the embodiment of the present disclosure.

The elements included by the first interactive control are displayed in the second interactive control, so that the display of the first interactive control is reduced, the influence of a user on watching the playing of the target content item is brought, and the flexibility of the display process of the content item is improved.

And displaying the corresponding special effect for the process of displaying the interactive elements in the first interactive control in the second interactive control. For example, if the display duration of the first interactive control exceeds the third preset duration and the trigger operation on the first interactive control is not detected, the interactive elements in the first interactive control are displayed into a second interactive control according to display special effects from large to small, and the second interactive control is located at a second target position of the playing picture.

Referring to fig. 7, fig. 7 is a schematic diagram illustrating an effect of displaying a special effect according to an exemplary embodiment, as shown in fig. 7, when the display duration of the first interaction control exceeds the third preset duration but is not yet triggered by the user, the terminal displays the first interaction control to the lower left corner of the playing screen according to the display special effect from large to small, and finally obtains the interface shown in fig. 8, as shown in fig. 8, fig. 8 is a schematic diagram illustrating a display form of a second interaction control according to an exemplary embodiment, and in the content page shown in fig. 8, the second interaction control is displayed at the lower left corner of the content page.

When the display duration of the first interactive control reaches the third preset duration and is not triggered, the first interactive control originally displayed at the first target position is displayed to be positioned at the second target position and reach the second interactive control according to the special effect of contraction display from large to small, so that the diversity of the content item display process is increased.

The second interaction control also comprises a view entry for providing a jump function of an information page corresponding to the target content item. Still taking the interface shown in fig. 8 as an example, in the content page shown in fig. 8, the "know details" button 801 is the view entry.

By providing the viewing entry in the second interactive control, the user can jump to the information page corresponding to the target content item through the viewing entry to view the specific content of the target content item, and the flexibility of the content item display process is improved.

The information page jumped to through the second interactive control is the same as the information page jumped to through the first interactive control; or, the information page jumped to by the second interactive control is different from the information page jumped to by the first interactive control, which is not limited in the embodiments of the present disclosure.

In some embodiments, when the terminal displays the second interactive control, the viewing entry is first displayed in a preset color, so as to obtain a color of each video frame of the target content item, and the display color of the viewing entry is determined based on the color of each video frame, so that the viewing entry is displayed in the display color.

For example, when the terminal displays the second interactive control, the viewing entry is displayed in gray, and then after the color of each video picture of the target content item is determined to be blue, the display color of the viewing entry is determined to be orange, and then the viewing entry is displayed in orange.

When the viewing entry is displayed, the viewing entry is displayed as a preset color, and then the color of the viewing entry is changed into other colors according to the color of each video picture of the target content item, so that the effect of highlighting the viewing entry is achieved, and the intelligence and flexibility of the content item display process are improved.

Or the terminal responds that the display time of the second interactive control exceeds a fourth preset time, and displays the first preset special effect at the viewing entrance. The fourth preset time period is any time period, which is not limited in the embodiment of the present disclosure.

When the display duration of the second interactive control exceeds the fourth preset duration, the first preset special effect is displayed at the viewing entry in the second interactive control, so that the effect of highlighting the viewing entry is achieved, and the intelligence and flexibility of the content item display process are improved.

The second interactive control also comprises a content item title and a content item file, wherein the content item title and the content item file are preset by a content item delivery user, and the user can know a target content item through the content item title and the content item file, so that the information content included in the content item display process is increased, and the user experience is improved.

According to the scheme provided by the embodiment of the disclosure, when the playing duration of the target content item reaches the first preset duration, the first interaction control which is matched with the object to be promoted and can be triggered is provided in the playing picture of the target content item, so that a user can check the specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility of the content item display process is improved.

In some embodiments, the multimedia type element, the text type element, and the first preset duration included in the first interactive control, and the content item title and the content item file included in the second interactive control mentioned in the above processes are preset by the content item delivery user through a setting interface, and the specific setting process refers to fig. 9, where fig. 9 is a flowchart of a content item publishing process shown according to an exemplary embodiment, where the method flow includes:

901. and after the terminal acquires the target content item to be issued, displaying a setting interface, wherein the setting interface is used for providing setting functions of the first interactive control and the second interactive control.

In some embodiments, after the content item delivery user (i.e., the advertiser) selects the target content item to be released, the terminal displays a setting interface in response to a selection operation of the content item delivery user, so that the content item delivery user sets, through the setting interface, the multimedia class element, the text class element, and the first preset duration included in the first interaction control, and the content item title and the content item case included in the second interaction control.

In some embodiments, the setting interface includes a preview area for providing preview functionality of the set interaction control and a setting area for providing setting functionality of the interaction control.

Taking the setting interface corresponding to the first interaction control and the setting interface of the second interaction control as different interfaces as an example, referring to fig. 10, fig. 10 is an interface schematic diagram of a setting interface corresponding to a first interaction control according to an exemplary embodiment, an area located on the left side in fig. 10 is a preview area corresponding to the first interaction control, and an area located on the right side in fig. 10 is a setting area corresponding to the first interaction control. Referring to fig. 11, fig. 11 is an interface schematic diagram illustrating a setting interface corresponding to a second interaction control according to an exemplary embodiment, where an area located on the left side in fig. 11 is a preview area corresponding to the second interaction control, and an area located on the right side in fig. 11 is a setting area corresponding to the second interaction control.

In some embodiments, when the terminal displays the setting interface, the setting interface corresponding to the first interaction control is displayed, a sliding function is provided in the setting interface corresponding to the first interaction control, the user can perform a sliding operation on the setting interface corresponding to the first interaction control, and the terminal displays the setting interface corresponding to the second interaction control in response to the sliding operation in the setting interface corresponding to the first interaction control.

Or the terminal provides a second switching control in the setting interface corresponding to the first interactive control, the second switching control is used for providing a switching function of the setting interface, the user triggers the second switching control, and the terminal responds to the triggering operation of the second switching control and displays the setting interface corresponding to the second interactive control.

In other embodiments, the setting interface corresponding to the second interactive control is displayed, and then the setting interface corresponding to the first interactive control is displayed, which is not limited in the embodiments of the present disclosure.

902. And the terminal responds to the setting operation of the user in the setting interface and acquires the setting information of the first interactive control and the second interactive control.

The setting information of the first interactive control includes the content of the multimedia element, the content of the text element, and the display time (i.e., the first preset duration, the fourth preset duration, etc.) of the first interactive control, and the setting information of the second interactive control includes the title of the content item, the file of the viewing entrance, the preset color of the viewing entrance, and the multimedia element displayed in the second interactive control.

In some embodiments, the terminal displays an upload entry of the multimedia class element, a first input control corresponding to the text class element, and a second input control corresponding to a first preset duration in a setting area in a setting interface corresponding to the first interactive control, so that a content item delivery user uploads the multimedia class element through the upload entry, inputting the text elements through the first input control, inputting a first preset time length, namely the display time of the first interactive control, through the second input control, thereby realizing the setting of the first interactive control, responding to the setting operation of the content item releasing user on the setting interface corresponding to the first interactive control by the terminal, the multimedia elements uploaded by the content item delivery user, the input text elements and the first preset time duration (namely, the display time of the first interactive control) can be obtained.

Still taking the setting interface corresponding to the first interactive control shown in fig. 10 as an example, the upload entry 1001 is the upload entry corresponding to the multimedia element, the input box 1002 is the first input control corresponding to the text element, and the input box 1003 is the second input control corresponding to the first preset duration.

Fig. 10 is described by taking a setting process of only one first interaction control as an example, in other embodiments, a content item delivery user can set a plurality of first interaction controls, and the setting process of each first interaction control is the same as that in fig. 10, and is not described again here.

By providing the function that the content item delivery user can set the plurality of first interaction controls, more first interaction controls are displayed in the display process of the target content item, more content item publishing creatives are obtained, the content item display effect is improved, and the user experience is improved.

In some embodiments, the terminal displays, in a setting area in the setting interface corresponding to the first interactive control, a third input control corresponding to the view entry scenario, a fourth input control corresponding to a color value of a preset color of the view entry, an upload entry corresponding to a multimedia class element displayed in the second interactive control, a fifth input control corresponding to a title of the content item, and a sixth input control corresponding to the content item scenario, so that the content item delivery user inputs the view entry scenario through the third input control, inputs the color value of the preset color of the view entry through the fourth input control, uploads the multimedia class element displayed in the second interactive control through the upload entry, inputs the title of the content item through the fifth input control, and inputs the content item scenario through the sixth input control, thereby implementing setting of the second interactive control, and the terminal responds to the setting operation of the content item releasing user on the setting interface corresponding to the second interactive control, and can acquire the multimedia elements uploaded by the content item releasing user, the input viewing entry file, the color value of the preset color of the viewing entry, the content item title and the content item file.

Still taking the setting interface corresponding to the second interactive control shown in fig. 11 as an example, the input box 1101 is a third input control corresponding to the viewing entry scenario, the input box 1102 is a fourth input control corresponding to the color value of the preset color of the viewing entry, the upload entry 1103 is an upload entry corresponding to the multimedia class element displayed in the second interactive control, the input box 1104 is a fifth input control corresponding to the title of the content item, and the input box 1105 is a sixth input control corresponding to the content item scenario.

In some embodiments, after the content item delivery user performs the setting operation in the setting area of the setting interface, the terminal can display an interactive control generated based on the setting operation of the content item delivery user in a preview area of the setting interface. That is, the terminal responds to the setting operation in the setting area of the setting interface corresponding to the first interactive control, and displays the first interactive control generated based on the setting operation of the content item delivery user in the preview area of the setting interface corresponding to the first interactive control; and the terminal responds to the setting operation in the setting area of the setting interface corresponding to the second interactive control, and displays the second interactive control generated based on the setting operation of the content item delivery user in the preview area of the setting interface corresponding to the second interactive control.

Still taking the setting interface corresponding to the first interactive control shown in fig. 10 as an example, if the content item delivery user uploads the picture shown in 1004 through the upload entry 1001 and inputs the document "pleasant feeling of curve passing" shown in 1005 in the input box 1002, the terminal can display the content displayed in the preview area shown in fig. 10.

Still taking the setting interface corresponding to the second interactive control shown in fig. 11 as an example, if the content item delivery user inputs a document "know details" shown in 1109 in the input box 1101, inputs a corresponding color value in the input box 1102, uploads a picture shown in 1106 through the upload entry 1103, inputs a document "advertisement title" shown in 1107 in the input box 1104, and inputs a document "advertisement language xxx" shown in 1108 in the input box 1105, the terminal can display the content displayed in the preview area in fig. 11.

The preview area and the setting area are divided in the setting interface, so that a user can set the interactive control in the setting area, the setting effect of the interactive control can be browsed in advance through the preview area, and the flexibility of the content item issuing process is improved.

903. And the terminal releases the target content item based on the acquired setting information.

In some embodiments, after the terminal acquires the setting information, the terminal sends the acquired setting information and the target content item uploaded by the content item delivery user to the server together, and the server releases the target content item based on the setting information.

According to the scheme provided by the embodiment of the disclosure, the setting interface is provided, so that the content item delivery user can realize the setting of the interactive elements in the first interactive control and the display time of the first interactive control through the setting interface, the operation is simple and convenient, and the human-computer interaction efficiency is improved. In addition, the content item publishing process provided by the embodiment of the disclosure can improve the diversity of the content item display process.

Fig. 12 is a block diagram illustrating a content item display apparatus according to an exemplary embodiment, referring to fig. 12, the apparatus including:

a playback unit 1201 configured to execute playback of a target content item;

a display unit 1202, configured to execute displaying a first interaction control in a playing picture of the target content item when the playing duration of the target content item reaches a first preset duration, where the first interaction control is associated with an information page corresponding to the target content item, and a multimedia element included in the first interaction control is matched with an element included in the picture of the target content item;

the display unit 1202 is further configured to perform, in response to the triggering operation of the first interaction control, displaying an information page corresponding to the target content item.

According to the device provided by the embodiment of the disclosure, when the playing duration of the target content item reaches the first preset duration, the first interaction control which is matched with the object to be promoted and can be triggered is provided in the playing picture of the target content item, so that a user can check the specific content of the target content item through the information page corresponding to the target content item by triggering the first interaction control, the interaction mode in the content item display process is increased, and the flexibility in the content item display process is improved.

In some embodiments, the playing unit 1201 is configured to perform displaying a content page of content items in which the target content item is played in response to a start operation for an application;

the display unit 1202 is configured to display the first interaction control in the content page when the playing time length of the target content item reaches a first preset time length.

In some embodiments, the playing unit 1201 is configured to perform displaying an initialization page in which the item of content is played in response to a start operation for an application.

In some embodiments, the display unit 1202 is configured to perform displaying a content page of a content item when the playing time length of the target content item reaches a second preset time length, and continuing to play the target content item in the content page, where the second preset time length is less than the first preset time length; and when the playing time of the target content item reaches the first preset time, displaying the first interaction control in the content page.

In some embodiments, the display unit 1202 is further configured to perform displaying a second interactive control if the display duration of the first interactive control exceeds a third preset duration and the trigger operation on the first interactive control is not detected, where the display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the display unit 1202 is further configured to perform canceling the display of the first interaction control in a case where the second interaction control is displayed.

In some embodiments, the display unit 1202 is configured to perform displaying the first interactive control at a first target position of the playing screen when the playing duration reaches the first preset duration;

the display unit 1202 is further configured to display the interactive element in the first interactive control in the second interactive control if the display duration of the first interactive control exceeds the third preset duration and the trigger operation on the first interactive control is not detected, where the second interactive control is located at the second target position of the playing screen.

In some embodiments, the interactive elements in the first interactive control comprise multimedia class elements and text class elements;

the display unit 1202 is configured to perform at least one of:

displaying the multimedia class elements included by the first interactive control in the second interactive control;

and displaying the text elements included by the first interactive control in the second interactive control.

In some embodiments, the display unit 1202 is configured to perform, in response to a trigger operation on the multimedia class element or the text class element, displaying an information page corresponding to the target content item.

In some embodiments, the second interaction control comprises a view entry, and the view entry is displayed in a preset color when the second interaction control is displayed, and the view entry is used for providing a jump function of an information page corresponding to the target content item;

the device also includes:

an acquisition unit configured to perform acquisition of colors of respective video screens of the target content item;

a determination unit configured to perform determining a display color of the viewing portal based on the color of the respective video picture;

the display unit 1202 is further configured to perform displaying the viewing portal as the display color.

In some embodiments, the second interaction control includes a view entry for providing a jump function for an informational page corresponding to the target content item;

the display unit 1202 is further configured to perform displaying the first preset special effect at the viewing portal in response to the display duration of the second interaction control exceeding a fourth preset duration.

In some embodiments, the first interaction control further comprises a stow control;

the display unit 1202 is further configured to execute, in response to the triggering operation of the stow control, displaying a second interactive control, where a display size of the second interactive control is smaller than that of the first interactive control.

In some embodiments, the first interaction control comprises a multimedia class element comprising a plurality of interaction regions;

the display unit 1202 is further configured to perform a trigger operation in response to any interactive area, and display a trigger special effect corresponding to the any interactive area.

In some embodiments, the first interaction control comprises a multimedia class element;

the display unit 1202 is further configured to perform displaying, on the multimedia-like element, a second preset special effect, where the second preset special effect matches with the content currently played by the target content item.

In some embodiments, the interactive elements in the first interactive control and the first preset duration are preset by a content item delivery user through a setting interface.

With regard to the apparatus in the above-described embodiment, the specific manner in which each unit performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

Fig. 13 is a block diagram illustrating a terminal 1300 according to an example embodiment. The terminal 1300 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1300 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, etc.

In general, terminal 1300 includes: one or more processors 1301 and one or more memories 1302.

Processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 1301 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1301 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1301 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, processor 1301 may further include an AI (Artificial Intelligence) processor for processing computational operations related to machine learning.

Memory 1302 may include one or more computer-readable storage media, which may be non-transitory. The memory 1302 may also include high speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1302 is used to store at least one program code for execution by processor 1301 to implement the content item display method provided by method embodiments in the present disclosure.

In some embodiments, terminal 1300 may further optionally include: a peripheral interface 1303 and at least one peripheral. Processor 1301, memory 1302, and peripheral interface 1303 may be connected by a bus or signal line. Each peripheral device may be connected to the peripheral device interface 1303 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1304, display 1305, camera 1306, audio circuitry 1307, positioning component 1308, and power supply 1309.

Peripheral interface 1303 may be used to connect at least one peripheral associated with I/O (Input/Output) to processor 1301 and memory 1302. In some embodiments, processor 1301, memory 1302, and peripheral interface 1303 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1301, the memory 1302, and the peripheral device interface 1303 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The Radio Frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1304 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1304 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuitry 1304 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1304 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 1305 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1305 is a touch display screen, the display screen 1305 also has the ability to capture touch signals on or over the surface of the display screen 1305. The touch signal may be input to the processor 1301 as a control signal for processing. At this point, the display 1305 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display 1305 may be one, providing the front panel of terminal 1300; in other embodiments, display 1305 may be at least two, either on different surfaces of terminal 1300 or in a folded design; in still other embodiments, display 1305 may be a flexible display disposed on a curved surface or on a folded surface of terminal 1300. Even further, the display 1305 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display 1305 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or the like.

The camera assembly 1306 is used to capture images or video. Optionally, camera assembly 1306 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1306 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 1307 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1301 for processing, or inputting the electric signals to the radio frequency circuit 1304 for realizing voice communication. For stereo capture or noise reduction purposes, multiple microphones may be provided, each at a different location of terminal 1300. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1301 or the radio frequency circuitry 1304 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, audio circuitry 1307 may also include a headphone jack.

The positioning component 1308 is used for positioning the current geographic position of the terminal 1300 for implementing navigation or LBS (Location Based Service). The Positioning component 1308 can be a Positioning component based on the GPS (Global Positioning System) of the united states, the beidou System of china, the graves System of russia, or the galileo System of the european union.

Power supply 1309 is used to provide power to various components in terminal 1300. The power source 1309 may be alternating current, direct current, disposable or rechargeable. When the power source 1309 comprises a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1300 also includes one or more sensors 1310. The one or more sensors 1310 include, but are not limited to: acceleration sensor 1311, gyro sensor 1312, pressure sensor 1313, fingerprint sensor 1314, optical sensor 1315, and proximity sensor 1316.

The acceleration sensor 1311 can detect the magnitude of acceleration on three coordinate axes of the coordinate system established with the terminal 1300. For example, the acceleration sensor 1311 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1301 may control the display screen 1305 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1311. The acceleration sensor 1311 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 1312 may detect the body direction and the rotation angle of the terminal 1300, and the gyro sensor 1312 may cooperate with the acceleration sensor 1311 to acquire a 3D motion of the user with respect to the terminal 1300. Processor 1301, based on the data collected by gyroscope sensor 1312, may perform the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensor 1313 may be disposed on a side bezel of terminal 1300 and/or underlying display 1305. When the pressure sensor 1313 is disposed on the side frame of the terminal 1300, a user's holding signal to the terminal 1300 may be detected, and the processor 1301 performs left-right hand recognition or shortcut operation according to the holding signal acquired by the pressure sensor 1313. When the pressure sensor 1313 is disposed at a lower layer of the display screen 1305, the processor 1301 controls an operability control on the UI interface according to a pressure operation of the user on the display screen 1305. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1314 is used for collecting the fingerprint of the user, and the processor 1301 identifies the identity of the user according to the fingerprint collected by the fingerprint sensor 1314, or the fingerprint sensor 1314 identifies the identity of the user according to the collected fingerprint. When the identity of the user is identified as a trusted identity, the processor 1301 authorizes the user to perform relevant sensitive operations, including unlocking a screen, viewing encrypted information, downloading software, paying, changing settings, and the like. The fingerprint sensor 1314 may be disposed on the front, back, or side of the terminal 1300. When a physical button or vendor Logo is provided on the terminal 1300, the fingerprint sensor 1314 may be integrated with the physical button or vendor Logo.

The optical sensor 1315 is used to collect the ambient light intensity. In one embodiment, the processor 1301 may control the display brightness of the display screen 1305 according to the ambient light intensity collected by the optical sensor 1315. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1305 is increased; when the ambient light intensity is low, the display brightness of the display screen 1305 is reduced. In another embodiment, the processor 1301 can also dynamically adjust the shooting parameters of the camera assembly 1306 according to the ambient light intensity collected by the optical sensor 1315.

Proximity sensor 1316, also known as a distance sensor, is typically disposed on a front panel of terminal 1300. Proximity sensor 1316 is used to gather the distance between the user and the front face of terminal 1300. In one embodiment, the processor 1301 controls the display 1305 to switch from the bright screen state to the dark screen state when the proximity sensor 1316 detects that the distance between the user and the front face of the terminal 1300 gradually decreases; the display 1305 is controlled by the processor 1301 to switch from the rest state to the bright state when the proximity sensor 1316 detects that the distance between the user and the front face of the terminal 1300 is gradually increasing.

Those skilled in the art will appreciate that the configuration shown in fig. 13 is not intended to be limiting with respect to terminal 1300 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 1302 comprising instructions, executable by the processor 1301 of the terminal 1300 to perform the content item display method described above is also provided. In some embodiments, the computer-readable storage medium is a Read-Only Memory (ROM), a Random Access Memory (RAM), a Compact Disc Read-Only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, or the like.

In an exemplary embodiment, there is also provided a computer program product comprising computer program instructions, which are executed by a processor of a terminal to implement the operations performed by the terminal in the content item display method described above.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.