1. An advertisement playing method based on a smart screen is characterized in that the smart screen comprises a camera which is used for shooting passengers in an elevator, and the method comprises the following steps:

determining a target group to which passengers in the elevator belong according to the passenger images in the elevator shot by the camera;

acquiring advertisements to be launched corresponding to the target group;

acquiring the number of floors to be operated by an elevator, and determining the operation time of the elevator according to the number of floors to be operated by the elevator;

and determining the target advertisement to be launched from the advertisements to be launched corresponding to the target group according to the running time.

2. The method of claim 1, wherein different target populations correspond to different types of advertisements.

3. The method according to claim 1, wherein the obtaining of the advertisement to be delivered corresponding to the target group comprises: and acquiring the advertisements to be launched corresponding to the target group from a plurality of preset advertisement video templates.

4. The method of claim 1, further comprising:

determining whether the passenger image in the elevator shot by the camera comprises a target object;

if the passenger image in the elevator shot by the camera comprises a target object, determining a visual angle mode corresponding to the target object;

and controlling the intelligent screen to play the target advertisement according to the view angle mode corresponding to the target object.

5. The method of claim 4, wherein the target object comprises a child, and wherein the child's corresponding view mode is a narrow view mode.

6. The method of claim 4, further comprising:

and if the passenger image in the elevator shot by the camera does not comprise the target object, controlling the intelligent screen to play the target advertisement according to another view angle mode, wherein the another view angle mode comprises a wide view angle mode.

7. The method of claim 1, further comprising:

determining whether the passenger image in the elevator shot by the camera comprises a target object;

if the passenger image in the elevator shot by the camera comprises a target object, replacing the target advertisement with an educational video corresponding to the target advertisement, and playing the target advertisement through a smart screen.

8. The method of claim 7, wherein the educational video comprises elevator safety knowledge and garbage classification knowledge.

9. A mobile device, comprising a smart screen, the mobile device capable of being disposed in an elevator and communicatively coupled to the elevator, the mobile device comprising a mobile device, a memory, and a processor;

the mobile device is used for displaying advertisement videos;

the memory is used for storing a computer program;

the processor is configured to execute the computer program and to implement the advertisement playing method according to any one of claims 1 to 8 when executing the computer program.

10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program which, when executed by a processor, causes the processor to implement the advertisement playing method according to any one of claims 1 to 8.

Background

The advertisement putting has great significance for the popularization and the publicity of the product. Particularly in the current generation with high information maturity, the advertisement delivery channel is various and the modes are various, such as delivering advertisements through the APP of the mobile phone, such as trembling sound, WeChat and the like; or some mobile devices are arranged, such as mobile devices arranged in an elevator or on a bus to play advertisements. However, the existing advertisement playing generally plays the fixed advertisement content circularly through the preset advertisement content, which results in low attention of the audience and poor delivery effect.

Disclosure of Invention

The application provides an advertisement playing method based on automatic clipping, a mobile device and a storage medium, so as to improve the advertisement putting effect.

In a first aspect, the present application provides an advertisement playing method based on automatic clipping, which is applied to a mobile device, and the method includes:

acquiring a plurality of preset advertisement video templates, wherein each advertisement video template comprises a plurality of video pit positions, the pit positions of the video pit positions have the same or different time, and the video pit positions are filled with advertisements to be delivered or video clips of the advertisements to be delivered;

acquiring the number of floors to be operated by the elevator provided with the mobile equipment, and determining the operation time of the elevator according to the number of floors to be operated by the elevator;

according to the running time and the pit time, determining an advertisement video template from the preset advertisement video templates as a target advertisement, or determining video frequency bands of a plurality of video pits from the preset advertisement video template as the target advertisement, wherein the playing time of the target advertisement is adaptive to the running time; and

and playing the target advertisement through the mobile equipment.

In the advertisement playing method based on automatic clipping provided by the application, the method further includes:

acquiring a plurality of advertisements to be delivered; and carrying out clustering segmentation processing on the advertisements to be launched according to the playing time of the advertisements to be launched and the pit time of the video pits of the advertisement video template to obtain a plurality of video segments of the advertisements to be launched.

In the advertisement playing method based on automatic clipping provided by the present application, the playing the target advertisement through the mobile device includes:

acquiring a short video matched with the target advertisement, wherein the short video matched with the target advertisement comprises a short video related to the advertisement content of the target advertisement; and splicing the target advertisement and the short video, and playing the spliced advertisement video.

In the advertisement playing method based on automatic clipping provided by the application, the method further includes:

and determining a video clip corresponding to the video pit according to the pit label of the video pit in the video template to obtain an advertisement video template.

In the advertisement playing method based on automatic clipping provided by the present application, the obtaining of a plurality of preset advertisement video templates includes:

determining a target group for riding the elevator; and acquiring a plurality of advertisement video templates matched with the target group as a plurality of preset advertisement video templates.

In the advertisement playing method based on automatic clipping provided by the application, the method further includes:

obtaining operation parameters of the elevator, wherein the operation parameters at least comprise an operation environment, a floor number and an operation speed; matching a video template for the elevator according to the operation parameters to obtain a target video template, wherein the video template comprises a plurality of video pit positions, and each video pit position comprises a video label and pit position time; acquiring a plurality of advertisements to be launched, and dividing the advertisements to be launched into a plurality of video segments, wherein each video segment comprises a segment label; and filling a plurality of advertisements to be launched or a plurality of video clips of the same advertisement to be launched into corresponding video pit positions of the target video template according to the advertisement tags and the clip tags of the advertisements to be launched and the corresponding playing time to obtain a preset advertisement video template of the elevator.

In the advertisement playing method based on automatic clipping provided by the application, if the number of layers to be operated is multiple floors; the advertisement playing method comprises the following steps:

determining a sub-operation time for operating to each floor and a total operation time corresponding to the last floor in the floors according to the floors to be operated by the elevator; determining a target advertisement to be delivered according to the sub-running time, the total running time and the pit time, wherein the target advertisement comprises a plurality of advertisements to be delivered or a plurality of video segments of one advertisement to be delivered; the sub-running time is matched with the playing time of the advertisements to be launched, and the total running time is matched with the total playing time of the plurality of advertisements to be launched; or, the sub-running time is adapted to the segment time of the video segment to be advertised, and the total running time is adapted to the total segment time of a plurality of video segments.

In the advertisement playing method based on automatic clipping provided by the application, the method further includes:

acquiring a video playing instruction sent to the mobile equipment by the elevator when the elevator is abnormal; and playing an exception handling video according to the video playing instruction, wherein the exception handling video is used for informing a user how to handle the exception when the exception occurs.

In a second aspect, the present application further provides a mobile device capable of being disposed in an elevator and communicatively coupled to the elevator, the mobile device comprising a mobile device, a memory, and a processor;

the mobile device is used for displaying advertisement videos;

the memory is used for storing a computer program;

the processor is configured to execute the computer program and implement the advertisement playing method according to any one of the embodiments of the present application when the computer program is executed.

In a third aspect, the present application further provides a computer-readable storage medium storing a computer program, which when executed by a processor causes the processor to implement the advertisement playing method according to any one of the embodiments of the present application.

The application discloses an advertisement playing method, mobile equipment and a storage medium, wherein an advertisement video template is combined with the running characteristics of an elevator to determine a target advertisement to be played, which is matched with the number of layers to be run, and play the target advertisement, so that the experience degree of a user can be improved, and the advertisement putting effect can be improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic flow chart diagram of an advertisement playing method based on automatic clipping provided by an embodiment of the present application;

fig. 2 is a flow chart illustrating steps of a method for preparing an advertisement video template of an elevator according to an embodiment of the present application;

FIG. 3 is a schematic flow chart diagram of another advertisement playing method provided by the embodiments of the present application;

fig. 4 is a schematic block diagram of a mobile device according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The flow diagrams depicted in the figures are merely illustrative and do not necessarily include all of the elements and operations/steps, nor do they necessarily have to be performed in the order depicted. For example, some operations/steps may be decomposed, combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

It is to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.

It should also be understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.

The advertisement putting has great significance for the popularization and the publicity of the product. Particularly in the current generation with high information maturity, the advertisement delivery channel is various and the modes are various, such as delivering the advertisement through the APP of the mobile phone, such as trembling sound, WeChat, etc.; or some mobile devices are arranged, such as mobile devices arranged in an elevator or a bus to play advertisements. However, the existing advertisement playing generally plays the fixed advertisement content circularly through the preset advertisement content, which results in low attention of the audience and poor delivery effect.

Along with the rise of mobile devices such as smart phones, tablet computers and smart screens, the playing form of advertisements is changed, for example, the mobile devices are arranged in elevators, the advertisements are played at the time when passengers take the elevators to form elevator advertisements, the elevator advertisements are emerging multimedia advertisements, the elevator advertisements enter thousands of households along with the deep life of the elevators, and the elevators are required to be used for rest at home in working days or at weekends, so that the advertisement putting in the elevators has high value.

However, the existing elevator advertisement is also the same as other advertisement forms, and the form is single, for example, preset advertisement content is played and fixed in a circulating way through mobile equipment (such as a billboard with a display screen) arranged in the elevator, so that the attention degree of listeners is low, the delivery effect is poor, and even the listeners dislike, and the effect and purpose of the advertisement are lost.

Therefore, the embodiment of the application provides an advertisement playing method based on automatic clipping, a mobile device and a storage medium. The advertisement playing method can be applied to mobile equipment, not only enriches the playing forms of advertisements, but also can carry out targeted advertisement putting according to the operating characteristics of the elevator, thereby improving the putting effect of the advertisements.

Some embodiments of the present application will be described in detail below with reference to the accompanying drawings. The embodiments described below and the features of the embodiments can be combined with each other without conflict.

Referring to fig. 1, fig. 1 is a schematic flow chart illustrating an advertisement playing method based on automatic clipping according to an embodiment of the present application. The advertisement playing method can be applied to mobile equipment and is used for improving the advertisement putting effect.

As shown in fig. 1, the advertisement playing method specifically includes steps S101 to S104.

S101, obtaining a plurality of preset advertisement video templates.

The advertisement video template comprises a plurality of video pit positions, the pit position time of the video pit positions is the same or different, and the video pit positions are filled with advertisements to be delivered or video clips of the advertisements to be delivered.

The pit time may be understood as the playing time of the video in the video pit, for example, if the playing time of the video in the video pit a1 is 5 seconds, the pit time of the video pit a1 is 5 seconds.

In some embodiments, the advertisement video template includes a plurality of video pit positions, the pit positions of the plurality of video pit positions have different pit position times, and different pit position times are beneficial to placing advertisements to be delivered with different playing times, and are further beneficial to cutting different advertisements to be delivered.

Illustratively, the advertisement video template a includes 5 video pit sites, respectively video pit site a1, video pit site a2, video pit site a3, video pit site a4, and video pit site a 5. The different pit bit times may refer to that the pit bit times of at least two pit bits are different, that is, the pit bit times are different, for example, the pit bit times of the video pit bit a1 and the video pit bit a2 are different, but the pit bit times of the video pit bit a3, the video pit bit a4 and the video pit bit a5 are the same; for another example, the pit times of the video pit a1, the video pit a2, the video pit a3, the video pit a4, and the video pit a5 are different from each other.

And filling the video pit positions of each advertisement video template with video sections to be advertised or advertised, wherein the playing time of the video sections to be advertised or embedded in the video pit positions is the same as the pit position time of the video pit positions.

In some embodiments, if the playing time of the advertisement or video clip to be delivered is longer than the pit time of the video pit, video clipping processing may be performed on the advertisement or video clip to be delivered, where the video clipping processing is to remove a video frame with a higher repetition degree in the advertisement or video clip to be delivered, so as to retain a part of the useful information content. It is of course also possible to cut the beginning and/or the end of the advertisement or video segment to be delivered.

In some embodiments, an advertisement video template may be created in advance, and when the advertisement video template is created, an advertisement to be delivered needs to be segmented to obtain a plurality of video segments. Specifically, a plurality of advertisements to be delivered may be obtained; and carrying out clustering segmentation processing on the advertisements to be launched according to the playing time of the advertisements to be launched and the pit time of the video pits of the advertisement video template to obtain a plurality of video segments of the advertisements to be launched. Therefore, the video clips matched with the video pit positions can be quickly and accurately segmented, and the manufacturing efficiency of the advertisement video template is improved.

Wherein, clustering segmentation means that starting from a first frame video to be advertised, similarity values of a second frame video and the first frame video are respectively calculated, if the similarity value of the second frame video and the first frame video is smaller than a preset threshold value, the similarity value of a third frame video and the second frame video is calculated, if the similarity value of the third frame video and the second frame video is smaller than the preset threshold value, the similarity value of a fourth frame video and the third frame video is calculated until the similarity value of the mth frame video and the mth-1 frame video is smaller than the preset threshold value, a video segmentation point is formed between the mth-1 frame video and the mth frame video, then the similarity values of the (m + 1) frame video and the mth frame video are calculated until the last frame to be advertised is calculated, all video segmentation points are found, and the advertisements to be advertised are segmented according to the video segmentation points, obtaining a plurality of frames of video clips.

It should be noted that, because the segment time of the obtained video segment may not match the pit time of the video pit, the clustering and partitioning further needs to cut the video segment according to the playing time of the advertisement to be delivered and the pit time of the video pit of the advertisement video template, so that the time of obtaining the video segment is the same as the pit time of the video pit of the advertisement video template.

In some embodiments, a video segment corresponding to a video pit position in the video template may be determined according to a pit position tag of the video pit position, so as to obtain an advertisement video template.

For example, the pit site tags of the video pit sites of the advertisement video template may include video tags and music tags, and in order to improve the ornamental value of the advertisement playing, the advertisements or video segments to be delivered corresponding to the video pit sites may be further determined according to the video tags and the music tags of the video pit sites in the template. Specifically, the matching degree of the video tags and the music tags of the video pit bits in the template and the video segments is determined, and the video segments corresponding to the video pit bits in the template are determined according to the matching degree.

The matching degree of the video tags and the music tags of the video pit positions in the template and the video segments can be obtained by utilizing a pre-trained matching model, and the matching model can output the matching degree score of the music tags and the video segments of the video pit positions in the template. The matching model is a model based on neural network training.

Note that the music tag is used to indicate the type of music, and the video tag is used to indicate the type of video content. Through the music label and the video label, different advertisements can be automatically cut out to be suitable for users to watch and have more ornamental effect through the advertisement video template, and meanwhile, the pleasing advertisement production efficiency can be improved, and then the advertisement putting effect can be improved.

In some embodiments, in order to improve the advertisement effect, the produced advertisement video template may be combined with the advertisement scene, for example, if the advertisement needs to be delivered in an elevator, a target group taking the elevator needs to be analyzed, for example, if the elevator is at an office location, the corresponding target group is a working group, and an advertisement related to the working group may be delivered, so that targeted delivery may be performed for different users, and the advertisement delivery effect is further improved. Specifically, a plurality of preset advertisement video templates are obtained, and a target group taking the elevator can be determined firstly; and acquiring a plurality of advertisement video templates matched with the target groups as a plurality of preset advertisement video templates, wherein different target groups correspond to different advertisement video templates.

For example, the office worker corresponds to an advertisement video template of a job hunting type, the student group corresponds to a training and stationery type, and the child is taken as an advertisement video template.

In some embodiments, in order to improve the advertisement putting effect, the corresponding advertisement video template can be preset for the elevator. Specifically, as shown in fig. 2, the pre-making of the advertisement video template of the elevator comprises the following steps:

s101a, obtaining operation parameters of the elevator, wherein the operation parameters at least comprise an operation environment, a floor number and an operation speed;

s101b, matching a video template for the elevator according to the operation parameters to obtain a target video template, wherein the video template comprises a plurality of video pit positions, and each video pit position comprises a video label and pit position time;

s101c, acquiring a plurality of advertisements to be launched, and dividing the plurality of advertisements to be launched into a plurality of video segments, wherein each video segment comprises a segment label;

s101d, filling a plurality of advertisements to be launched or a plurality of video clips of the same advertisement to be launched into corresponding video pit positions of the target video template according to the advertisement tags and the clip tags of the advertisements to be launched and the corresponding playing time to obtain a preset advertisement video template of the elevator.

The elevator operation environment is used for determining group attributes of passengers taking the elevator, for example, if the elevator is installed in an office building, the corresponding operation environment is an office environment, and most of the corresponding passengers are office workers; for example, the elevator is installed in a hospital, the corresponding operation environment is the hospital, and most of the corresponding passengers are doctors or patients; for example, if the elevator is installed in a school, the corresponding operating environment is the school, and most of the corresponding passengers are teachers or students. The group attributes of the passengers are determined in order to assign the elevator an appropriate advertising video template.

The number of floors and the operating speed of the elevator are used to determine the operating time of the elevator, such as the operating time from first floor to fifth floor, in particular the distance between the floors may be divided by the operating speed, which in some embodiments may comprise the opening and closing time of the car doors.

Matching a video template for the elevator according to the operation parameters, specifically matching a proper video template for the elevator according to the operation environment, the floor number and the operation speed, wherein the proper video template refers to that the pit time of the video pit of the video template is matched with the operation time between floors of the elevator, for example, the operation time between the floors can be equal to the pit time of the video pit or the multiple relation of the pit time of the video pit, so that the elevator can exactly play the corresponding advertisement in the operation time between the floors, the playing efficiency of the advertisement is improved, and the situation that the advertisement is not played when a passenger is in the elevator or the advertisement is played by the passenger in the elevator is avoided.

In addition, in order to improve the viewing experience of the passenger, the operation environment of the elevator needs to be considered when determining that the operation time matches the pit time, targeted advertisement delivery is performed according to the group attribute of the passenger, and a video template adapted to the group is selected, for example, a video template suitable for the patient is selected, for example, the video template may specifically be a template music suitable for the patient used in the video template, and of course, other contents of the video template may also be used, which is not limited herein.

After the elevator is matched with the video template to obtain the target video template, a plurality of advertisements to be delivered can be obtained, the advertisements to be delivered are divided into a plurality of video segments, each video segment comprises a segment label, and the segment labels are used for representing the content of the segments.

And filling a plurality of advertisements to be launched or a plurality of video clips of the same advertisement to be launched into corresponding video pit positions of the target video template according to the advertisement tags and the clip tags of the advertisements to be launched and the corresponding playing time to obtain a preset advertisement video template of the elevator.

Specifically, the pit label of the video pit is matched with the advertisement label to be advertised and the segment label of the video segment, so that an advertisement video template with a better watching effect is combined, for example, a home shopping series advertisement is combined for watching by passengers in elevators in residential buildings, specifically, the pit label of the video pit of the video template can be used for representing a home shopping system, for example, the pit label 1 represents seasonal vegetables, the pit label 2 represents water drinking and water mixing, the pit label 3 represents paper products and home clear, the pit label 4 represents meat eggs and poultry, the pit label 4 represents refrigeration and freezing, the pit label 5 represents leisure food, the pit label 6 represents daily department goods and the like, and advertisements corresponding to the pit labels are obtained, and the pit label and the sequence of the pit label can be obtained by setting the pit label through researching the purchasing habits of the passengers, and corresponding advertisements are added to obtain a preset advertisement video template more suitable for the user, so that the advertisement putting effect can be improved.

S102, acquiring the number of floors to be operated by the elevator provided with the mobile device, and determining the operation time of the elevator according to the number of floors to be operated by the elevator.

In the embodiment of the application, the mobile device can be arranged in the elevator and used for playing advertisements, and the mobile device is also in communication connection with the elevator, specifically, the mobile device can be in a wireless connection mode or a limited connection mode.

In some embodiments, the mobile device may be a smart screen that includes a processor with processing capabilities, i.e., the processor may be configured to perform the auto-cut based advertisement playing method provided by embodiments of the present application. In other embodiments, the smart screen may also include a camera for capturing images including passengers in the elevator. Of course, in some scenarios, the smart screen may also be referred to simply as a billboard.

The method comprises the steps of obtaining the number of floors to be operated by the elevator provided with the mobile device, determining the operation time of the elevator according to the number of floors to be operated by the elevator, and specifically determining the operation time of the elevator according to the number of floors to be operated by dividing the height of the floor by the operation speed. Of course, the running time of the elevator between each floor can be obtained first, and then the running time corresponding to the floor number to be run by the elevator is determined.

For example, if the user enters the elevator and presses 8 floors, that is, the number of floors to be operated by the elevator is 8 floors, the height of 8 floors can be divided by the operating speed of the elevator to obtain the operating time of the elevator, for example, the height of each floor of the elevator is 4 meters, the operating speed of the elevator is 2 meters/second, and the corresponding operating time for the elevator to operate to 8 floors is 16 seconds, and in some embodiments, the operating time may of course include the opening time or closing time of the car door.

As another example, if two users enter the elevator and press floors 8 and 24 respectively, it can be determined that the floors to be operated by the elevator correspond to operation times of 16 seconds and 32 seconds respectively, the operation time from floor 1 to floor 24 is 48 seconds, and in some embodiments, the opening and closing time of the car door of the elevator can be further included, and if the opening and closing time is 6 seconds, the operation time from floor 8 to floor 24 is 38 seconds, and the operation time from floor 1 to floor 24 is 54 seconds.

S103, according to the running time and the pit time, determining one advertisement video template from the plurality of preset advertisement video templates as a target advertisement, or determining video frequency bands of a plurality of video pits from one preset advertisement video template as the target advertisement.

Wherein the playing time of the target advertisement is adapted to the running time. Specifically, the playing time of the target advertisement may be the playing time of an advertisement to be delivered in the advertisement video template, or may be the playing time of a video frequency band of a plurality of video pit locations determined in one preset advertisement video template. The adaptation of the playing time of the target advertisement to the running time can be that the playing time of the target advertisement is equal to or slightly less than the running time, so that the user can watch one advertisement video template or the video frequency bands of a plurality of video pit positions selected in one advertisement video template in the running time of the elevator, the user can watch a complete advertisement or a video segment with complete partial content in the elevator, and the advertisement putting effect can be improved.

Specifically, one advertisement video template can be determined from the multiple preset advertisement video templates as a target advertisement according to the running time and pit time corresponding to the number of floors to be run by the elevator, or the video frequency bands of the multiple video pits can be determined from the one preset advertisement video template as the target advertisement. The playing time of the advertisement video template selected as the target advertisement is matched with the running time corresponding to the floor number to be run by the elevator, namely the sum of the pit time of a plurality of video pits in the advertisement video template is equal to or slightly less than the running time corresponding to the floor number to be run by the elevator; or the playing time of the plurality of video clips selected as the target advertisement is matched with the running time corresponding to the floor number to be operated by the elevator, namely the sum of the pit time corresponding to the plurality of video clips is equal to or slightly less than the running time corresponding to the floor number to be operated by the elevator.

In some embodiments, such as where the elevator is going to run in multiple floors, a targeted advertisement may be selected for each floor, such as where the number of floors run is 8 and 24, and corresponding targeted advertisements may be selected for running to 8 and 24, respectively, so that passengers at 8 floors may view one complete advertisement video and passengers at 24 floors may view two complete advertisement videos. Of course, it is also possible to allocate an advertisement video template for two layers, where the pit time of the video pit of the advertisement video template satisfies the running time of two layers, for example, the running time corresponding to 8 th floor and 24 th floor is 16 seconds and 38 seconds, respectively, the pit time of the video pit of the advertisement video template satisfies the advertisement video template that can play the complete video segment at both running times, for example, an advertisement video template including 10 video pits is selected, the corresponding pit bit times are 2 seconds, 3 seconds, 4 seconds, 5 seconds, 2 seconds, 8 seconds, 6 seconds, and 5 seconds, respectively, the first three video pit positions of the advertisement video template are selected to allow 8-floor passengers to watch the complete video clip, and 24-floor passengers to watch the complete video clip, therefore, the advertisement can be played more effectively, the playing efficiency of the advertisement is improved, and the advertisement putting effect is further improved.

In some embodiments, if the number of floors to be operated is a plurality of floors; the method can also determine a sub-operation time for operating to each floor and a total operation time corresponding to the last floor in the floors according to the floors to be operated by the elevator; and determining a target advertisement to be delivered according to the sub-running time, the total running time and the pit time, wherein the target advertisement comprises a plurality of advertisements to be delivered or a plurality of video segments of one advertisement to be delivered. And determining that the target advertisement to be delivered is also the advertisement to be delivered selected through a preset advertisement video template or a plurality of video clips of the advertisement to be delivered. Therefore, the appropriate advertisement video template can be selected to play the advertisement according to the operation characteristics of the elevator, and the advertisement can be played in a targeted manner aiming at passengers on different floors, so that the advertisement putting effect is improved.

It should be noted that the sub-running time is adapted to the playing time of the advertisement to be delivered; the total running time is matched with the total playing time of the plurality of advertisements to be launched; or, the sub-running time is adapted to the segment time of the video segment to be advertised, and the total running time is adapted to the total segment time of a plurality of video segments. The adaptation means that the playing time, the segment time and the total segment time of the advertisement to be delivered are slightly less than or equal to.

S104, playing the target advertisement through the mobile equipment.

After the targeted advertising advertisement is determined, the targeted advertisement is played through the mobile device for viewing by the passenger.

In some embodiments, in order to improve the user experience and further improve the acquisition of short videos matching the targeted advertisement, the short videos matching the targeted advertisement include short videos related to the advertisement content of the targeted advertisement; and splicing the target advertisement and the short video, and playing the spliced advertisement video. The short video matched with the target advertisement means that the types of the short video and the target advertisement are similar or similar.

For example, if the target advertisement is a maternal and infant advertisement, a maternal and infant short video is searched for the maternal and infant advertisement, the target advertisement is spliced with the short video, and the spliced advertisement video is played. The playing time of the spliced advertisement video is matched with the running time of the elevator, and particularly, during splicing, the corresponding advertisement or video clip to be launched can be removed from the advertisement video template according to the playing time of the short video, so that the playing time of the spliced advertisement video is matched with the running time of the elevator, and the matching is equal to or slightly less than the running time of the elevator.

It should be noted that, in many places, the reference to "slightly smaller" in this application means that the amount smaller than the operation time is a preset value, for example, less than 1 second of the operation time.

In some embodiments, if the mobile device is installed in an elevator of an office building; before playing the target advertisement, the advertisement playing method further comprises: when the car door of the elevator is opened, the mobile equipment is opened, and if the current time is within a first preset time range, first prompt information related to the first preset time range is displayed through the mobile equipment. For example, the first preset time range is the working time, before watching the advertisement, the user is prompted to not forget to make a card on the working time, the interest level is increased, and the advertisement putting effect is further improved.

In some embodiments, if the mobile device is installed in an elevator of an office building; after the target advertisement is played, the advertisement playing method further comprises the following steps: and if the current time is in a second preset time range, displaying second prompt information related to the second preset time range through the mobile equipment. For example, the second preset time can be the time of leaving work, and when watching the advertisement, the user is prompted to not forget to punch the card when leaving work, so that the interest level is increased, and the advertisement putting effect is further improved.

The advertisement playing method based on automatic clipping provided by each embodiment utilizes the combination of the advertisement video template and the operation characteristics of the elevator to determine the target advertisement to be played matched with the number of layers to be operated and play the target advertisement, thereby improving the experience of users and the effect of advertisement delivery. Meanwhile, the playing time of the target advertisement is matched with the running time, so that the target advertisement can be played when passengers get on the elevator, and the target advertisement is closed when the passengers get off the elevator, and therefore, the effect of saving electricity is achieved.

In some embodiments, the advertisement playing method may further obtain a video playing instruction sent to the mobile device by the elevator when the elevator is abnormal; and playing an exception handling video according to the video playing instruction, wherein the exception handling video is used for informing a user how to handle the exception when the exception occurs. Therefore, when passengers are trapped in the elevator, the passengers do not need to be hurried and can do the work according to the abnormal processing video, and the safety of the passengers is further improved.

Specifically, the abnormality of the elevator includes a stop of operation and a door not opened; the abnormal processing video is used for informing passengers to forbid door kicking, door prying, door grabbing and calling an alarm call.

In some embodiments, the mobile device provided in the embodiments of the present application includes a camera, such as a smart screen provided with a camera, where the camera of the smart screen can photograph passengers in an elevator, and provides an advertisement playing method based on the smart screen, as specifically shown in fig. 3, where the advertisement playing method includes:

s201, determining a target group to which passengers in the elevator belong according to the passenger images in the elevator shot by the camera;

s202, obtaining advertisements to be launched corresponding to the target group;

s203, acquiring the number of floors to be operated by the elevator, and determining the operation time of the elevator according to the number of floors to be operated by the elevator;

and S204, determining the target advertisement to be launched from the advertisements to be launched corresponding to the target group according to the running time.

The target groups comprise the old, children, students, men or women and the like, so that different types of advertisements can be put in different user groups in a targeted manner, and the experience degree of the users and the advertisement putting effect can be improved.

The advertisements to be delivered corresponding to the target group are obtained, and the advertisements to be delivered corresponding to the target group can also be obtained from a plurality of preset advertisement video templates. The above embodiments are referred to in the above description for the manufacturing process or the using process of the multiple preset advertisement video templates and the video segmentation technology required for manufacturing the advertisement video templates, and will not be described in detail herein.

In some embodiments, the method for playing an advertisement based on the smart screen may further include: determining whether the passenger image in the elevator shot by the camera comprises a target object; if the passenger image in the elevator shot by the camera comprises a target object, determining a visual angle mode corresponding to the target object, and controlling the mobile equipment to play the target advertisement according to the visual angle mode corresponding to the target object.

For example, the target object is a child, in order to prevent the child from harming eyes of the child due to healthy growth of the child, when the child is determined in the elevator, the narrow viewing angle mode corresponding to the child is selected to play the target advertisement, so that the adult can watch the target advertisement, and the child cannot watch the target advertisement.

If the passenger image in the elevator shot by the camera does not comprise the target object, the mobile device is controlled to play the target advertisement according to another visual angle mode, for example, the target advertisement is played in a wide visual angle mode, so that the passenger can watch the target advertisement from different visual angles.

In some embodiments, the method for playing an advertisement based on the smart screen may further include: determining whether the passenger image in the elevator shot by the camera comprises a target object (child); if the passenger image in the elevator shot by the camera comprises a target object, replacing the target advertisement with an educational video corresponding to the target advertisement, and playing the target advertisement through the mobile equipment; the educational video corresponding to the target advertisement means that the playing time of the educational video is the same as that of the target advertisement. Education videos such as elevator safety knowledge, garbage classification knowledge and the like can be popularized, and therefore safety education and science popularization education problems of children can be popularized.

Referring to fig. 4, fig. 4 is a schematic block diagram of a mobile device according to an embodiment of the present disclosure. The mobile device can be a smart phone, a tablet computer, an all-in-one machine or an intelligent screen and the like.

Referring to fig. 4, the mobile device 100 includes a processor 101, a memory 102, and a display 103 connected by a system bus, wherein the memory may include a non-volatile storage medium and an internal memory.

The processor 101 is used to provide computing and control capabilities to support the operation of the entire mobile device.

The memory 102 is used for storing a computer program which, when executed by the processor, causes the processor to execute any one of advertisement playing methods, including an automatic clipping-based advertisement playing method and a smart screen-based advertisement playing method.

The display 103 is used to display video advertisements and related content.

Those skilled in the art will appreciate that the architecture shown in fig. 4 is a block diagram of only a portion of the architecture associated with the subject application, and does not constitute a limitation on the mobile devices to which the subject application may be applied, and that a particular mobile device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.

It should be understood that the Processor may be a Central Processing Unit (CPU), and the Processor may be other general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, etc. Wherein a general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.

Wherein, in one embodiment, the processor is configured to execute a computer program stored in the memory to implement the steps of:

acquiring a plurality of preset advertisement video templates, wherein each advertisement video template comprises a plurality of video pit positions, the pit positions of the video pit positions have the same or different time, and the video pit positions are filled with advertisements to be delivered or video clips of the advertisements to be delivered;

acquiring the number of floors to be operated by the elevator provided with the mobile equipment, and determining the operation time of the elevator according to the number of floors to be operated by the elevator;

according to the running time and the pit time, determining an advertisement video template from the preset advertisement video templates as a target advertisement, or determining video frequency bands of a plurality of video pits from the preset advertisement video template as the target advertisement, wherein the playing time of the target advertisement is adaptive to the running time; and

and playing the target advertisement through the mobile equipment.

In some embodiments, the processor is further configured to:

acquiring a plurality of advertisements to be delivered; and carrying out clustering segmentation processing on the advertisements to be launched according to the playing time of the advertisements to be launched and the pit time of the video pits of the advertisement video template to obtain a plurality of video segments of the advertisements to be launched.

In some embodiments, the processor, in implementing the playing of the targeted advertisement by the mobile device, is specifically configured to implement:

acquiring a short video matched with the target advertisement, wherein the short video matched with the target advertisement comprises a short video related to the advertisement content of the target advertisement; and splicing the target advertisement and the short video, and playing the spliced advertisement video.

In some embodiments, the processor is further configured to:

and determining a video clip corresponding to the video pit according to the pit label of the video pit in the video template to obtain an advertisement video template.

In some embodiments, the processor, in implementing the obtaining a plurality of preset advertisement video templates, is configured to implement:

determining a target group for riding the elevator; and acquiring a plurality of advertisement video templates matched with the target group as a plurality of preset advertisement video templates.

In some embodiments, the processor is further configured to:

obtaining operation parameters of the elevator, wherein the operation parameters at least comprise an operation environment, a floor number and an operation speed; matching a video template for the elevator according to the operation parameters to obtain a target video template, wherein the video template comprises a plurality of video pit positions, and each video pit position comprises a video label and pit position time; acquiring a plurality of advertisements to be launched, and dividing the advertisements to be launched into a plurality of video segments, wherein each video segment comprises a segment label; and filling a plurality of advertisements to be launched or a plurality of video clips of the same advertisement to be launched into corresponding video pit positions of the target video template according to the advertisement tags and the clip tags of the advertisements to be launched and the corresponding playing time to obtain a preset advertisement video template of the elevator.

In some embodiments, if the number of floors to be operated is multiple, the processor is further configured to:

determining a sub-operation time for operating to each floor and a total operation time corresponding to the last floor in the floors according to the floors to be operated by the elevator; determining a target advertisement to be delivered according to the sub-running time, the total running time and the pit time, wherein the target advertisement comprises a plurality of advertisements to be delivered or a plurality of video segments of one advertisement to be delivered; the sub-running time is matched with the playing time of the advertisements to be launched, and the total running time is matched with the total playing time of the plurality of advertisements to be launched; or, the sub-running time is adapted to the segment time of the video segment to be advertised, and the total running time is adapted to the total segment time of a plurality of video segments.

In some embodiments, the processor is further configured to:

acquiring a video playing instruction sent to the mobile equipment by the elevator when the elevator is abnormal; and playing an exception handling video according to the video playing instruction, wherein the exception handling video is used for informing a user how to handle the exception when the exception occurs.

The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, where the computer program includes program instructions, and the processor executes the program instructions to implement any one of the advertisement playing methods provided in the embodiments of the present application.

The computer-readable storage medium may be an internal storage unit of the mobile device according to the foregoing embodiment, for example, a hard disk or a memory of the mobile device. The computer readable storage medium may also be an external storage device of the mobile device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, provided on the mobile device.

While the invention has been described with reference to specific embodiments, the scope of the invention is not limited thereto, and those skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the invention. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.