Commodity promotion method based on Internet
1. A commodity promotion method based on the Internet is characterized in that: the method comprises the following steps:
stp1, integral acquisition:
obtaining initial points through account registration, platform endowing or platform task completion;
stp2, points auction:
putting the auction items on the platform, and enabling the users to participate in the auction activities and auction the items by using points; and meanwhile, returning the spent points of the item auction to the auction users.
2. The internet-based commodity promotion method according to claim 1, wherein the obtaining of the initial score by completing the platform task in the score obtaining specifically comprises:
broadcasting the appointed task by the platform or issuing the appointed task to the user;
and judging the completion degree of the user for completing the specified task, and issuing the integral corresponding to the completed stage to the user.
3. The internet-based merchandise promotion method of claim 1, wherein the auction items comprise money red packs, coupons, merchandise.
4. The internet-based merchandise promotion method according to claim 3, wherein in the point auction, when the item to be auctioned is a merchandise, the method further comprises screening top N users or top m% users who bid higher points, and sending information to the users.
5. The internet-based commodity promotion method according to claim 3, wherein when the number of the users is 1-50, the first 5 users are selected, and when the number of the users is less than 5, all the users are selected; when the number of the users is 51-200, selecting the first 20 users; and when the number of the users is more than 200, selecting the top 10 percent of the users.
6. The method as claimed in claim 3, wherein the information is recommendation information of the auction item, which includes the offer news and certification information and the brief description of the auction item.
7. The internet-based commodity promotion method according to claim 3, wherein the account registration comprises a login entry for a user to access the internet credit exchange system after registration, form unique account information and obtain new user registration activity credits;
meanwhile, the friends can be invited to register and reward points can be acquired through a sharing and registering mode;
the sharing and registering mode comprises a sharing invitation code, a two-dimension code or a link.
8. The internet-based commodity promotion method of claim 3, wherein the platform assignment includes authentication of a user account, and the platform actively assigns points.
Background
The point system can be exchanged for some valuable commodities at the initial stage, so the point system is widely spread, but at the later stage, the large-scale use of the point system enables users to have more and more points, and in order to avoid the point crowding situation, the exchange of common point gifts needs to spend a large amount of points. The user's acceptance of the points slowly decreases and even feels it constant. Long-term presence causes the points to settle, reducing the interest of the customer and thereby losing user stickiness.
Disclosure of Invention
The invention aims to provide a commodity popularization method based on the Internet, and the commodity popularization method is used for solving the problems.
In order to solve the technical problems, the invention is realized by the following technical scheme:
the invention relates to a commodity promotion method based on the Internet, which comprises the following steps:
stp1, integral acquisition:
obtaining initial points through account registration, platform endowing or platform task completion;
stp2, points auction:
putting the auction items on the platform, and enabling the users to participate in the auction activities and auction the items by using points; and meanwhile, returning the spent points of the item auction to the auction users.
Further, the step of completing the platform task to obtain the initial score in the score obtaining specifically includes:
broadcasting the appointed task by the platform or issuing the appointed task to the user;
and judging the completion degree of the user for completing the specified task, and issuing the integral corresponding to the completed stage to the user.
Further, the auction items comprise money red packs, coupons and commodities.
Further, in the point auction, when the auction item is a commodity, the method further comprises the steps of screening the top N users or the top m% users with higher point price, and sending information to the users.
Further, when the number of the users is 1-50, the first 5 users are selected, and when the number of the users is less than 5, all the users are selected; when the number of the users is 51-200, selecting the first 20 users; and when the number of the users is more than 200, selecting the top 10 percent of the users.
Furthermore, the information is recommendation information of the auction items, which includes the discount brief information and the authentication information, and the brief description of the auction items.
Further, the account registration comprises a login entrance used for a user to log in after accessing the Internet credit exchange system to form unique account information and acquire new user registration activity credits;
meanwhile, the friends can be invited to register and reward points can be acquired through a sharing and registering mode;
the sharing and registering mode comprises a sharing invitation code, a two-dimension code or a link.
Further, the platform endowing comprises authenticating a user account, and the platform endows points actively.
The invention has the following beneficial effects:
the invention increases the circulation of the points in the system by selling and purchasing the points, avoids the phenomenon of precipitation of the points and increases the viscosity of the user.
Of course, it is not necessary for any product in which the invention is practiced to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flow chart of a commodity promotion method of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the description of the present invention, it is to be understood that the terms "opening," "upper," "lower," "thickness," "top," "middle," "length," "inner," "peripheral," and the like are used in an orientation or positional relationship that is merely for convenience in describing and simplifying the description, and do not indicate or imply that the referenced component or element must have a particular orientation, be constructed and operated in a particular orientation, and thus should not be considered as limiting the present invention.
Referring to fig. 1, the present invention is a method for popularizing a commodity based on the internet, including the steps of:
stp1, integral acquisition:
obtaining initial points through account registration, platform endowing or platform task completion;
stp2, points auction:
putting the auction items on the platform, and enabling the users to participate in the auction activities and auction the items by using points; and meanwhile, returning the spent points of the item auction to the auction users.
The step of completing the platform task in the integral acquisition to obtain the initial integral specifically comprises the following steps:
broadcasting the appointed task by the platform or issuing the appointed task to the user;
and judging the completion degree of the user for completing the specified task, and issuing the integral corresponding to the completed stage to the user.
The auction items comprise money red packs, coupons and commodities.
In the point auction, when the auction articles are commodities, the method also comprises the steps of screening the top N users or the top m percent of users with higher point price, sending information to the users, and sending coupons for purchasing the products of the company or the products to the users; in this way, the popularization of the commodity is practically completed.
When the number of the users is 1-50, selecting the first 5 users, and when the number of the users is less than 5, selecting all the users; when the number of the users is 51-200, selecting the first 20 users; when the number of users is more than 200, the top 10% of users are selected.
The information is the recommendation information of the auction items, which includes the discount brief information and the authentication information, and the brief introduction of the auction items.
The account registration comprises a login entrance used for a user to access the internet point exchange system after registration, unique account information is formed, and registration activity points of a new user are obtained;
meanwhile, the friends can be invited to register and reward points can be acquired through a sharing and registering mode;
the sharing and registering mode comprises a sharing invitation code, a two-dimension code or a link.
The platform endowing comprises authenticating a user account, and the platform endows points actively.
If the merchant can broadcast the specified task for the user to complete through the online platform, the specified task may be, for example: offline consumption, use of offline consumption coupons, online store sales, use of online store sales coupons, service fulfillment of cooperative enterprises, online sales of self-owned malls, promotion and registration, real-name authentication and the like; the designated task can be divided into a plurality of stages, the user obtains the integral corresponding to the stage when finishing a certain stage, the corresponding relation between the stage and the integral and the number of the integral corresponding to the stage can be preset, for example, a certain designated task is divided into three stages, the first stage corresponds to 10 integrals, the second stage corresponds to 20 integrals, and the third stage corresponds to 25 integrals.
In the above, the merchant may upload the commodity information for point exchange in the online electronic mall a, may sell the commodity information in a mode of a commodity auction, and may set an auction point reward, which is issued to the user participating in the auction in the process of conducting the auction. Thus, the points are valuable during the auction process, and the circulation process enables all users to continuously participate in the auction. The commodity is issued once, and the issuing effect changes with the recognition degree of the commodity.
In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
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